San Jose: 11th March 2011

9.00

The Top 10 Pitfalls of International Search

Why is international search different and what are the fundamentals to consider and implement when running international SEO and PPC campaigns? This session will highlight the major pitfalls and suggest ways to avoid them.

9.30

Entering The Right Markets: Are you Wasting Marketing Dollars?

Choosing to go global is one thing, but deciding which international markets to target is another. There are many factors to consider and failing to take them all into account could lead to you wasting valuable resources and missing opportunities. In this session, Michael will present a global scorecard which will help you identify which markets offer the most potential for your products/services.

10.00

Case Study: Search in a Leading Global Brand

A real-life example of international search in action

Autodesk is a world leader in 2d and 3d design, engineering and entertainment software and is one of the pioneers of computer-aided-design. Autodesk software now has over 10 million users in 185 countries and in this session, Maura will demonstrate how Autodesk uses search and social media marketing to promote its brand and reach its audience around the globe.  

11.00

Developing Global Content to drive ROI

One of the biggest challenges facing global marketers is developing their content for different markets and languages. How do you know that dollars spent on localizing content will be money well spent? How do you decide how much content to localize, and which countries to localize for?
In this session, you will hear tips and techniques for developing new and existing content to maximise global ROI

11.30

Geo-targeting: Reaching the Right Users In the Right Place

You want to reach the right user, in the right place, at the right time.
This session will look at the use of geo-targeting techniques and how they can enhance both SEO and PPC efforts in global campaigns.

12.00

Harnessing the Power of Global and Local Links

Do links have the same value in all markets, and search engines? Are global links as effective as local links? Can the same link building tactics be applied across all markets? These are just some of the questions that will be answered in this session

1.30

LinkedIn: From Start-Up to Global Giant

In this session, LinkedIn Co-Founder Konstantin Guericke will discuss how LinkedIn grew from a start-up in the US to become the world's largest business network. He will share learnings from LinkedIn's international expansion as well as demonstrate how LinkedIn can help companies expand internationally themselves.

2.00

Video: The Modern Language of International Communication

Video is huge. That's a fact. But the challenge of making good videos, and making them accessible to a global audience is also huge. This session will guide you through the localization and optimization process for developing effective multilingual and multinational video campaigns.

2.30

Case Study: Managing International Websites in a Large Global Brand

With 85 websites in over 40 languages, no organization understands the challenges and requirements of managing globalization and localization better than Cisco. In this session, Global Web Strategy Manager at Cisco will share its story of centralizing web services and maintaining a consistent web footprint across the globe.

3.45

Panel Session: Everything you wanted to know about International Search but were too afraid to ask!

This final panel of the day is an open Q&A session, where delegates can pose questions on anything related to international search and social to our global search panel. Its time to get the answers you've been searching for!