International Search Summit Seattle

October 6th 2010
Bell Harbor Conference Center

"I was very impressed with the presentations. Unlike other conferences I have been to, the vast majority of the content was new and actionable. I learned a lot".
Danny Dover, Lead SEO, SEOmoz.org

Missed the first International Search Summit Seattle? Read an overview of the sessions and discover who was awarded the Medallion Speaker Award.

We'll be back in Seattle in June 2011 for another International Search Summit - so see you then!

Agenda

9.00 Welcome and Introduction to Global Search This session will introduce the subject of global search marketing. Michael will explore the state of international search and set the scene for the rest of the day.
Michael Bonfils - WebCertain US

9.30 Russia: The New Frontier The Russian web is seeing some dramatic changes at the moment with the introduction of Cyrillic domain names, as well as leading search engine Yandex now offering search results in English. Eugene Lomize, Head of Advertising Technologies at Yandex, will discuss what these changes mean for web users and advertisers, as well as why Yandex continues to lead Google for market share in this profitable and vast market.

Eugene Lomize - Yandex

9.55 Japan: A Hidden Gem? Japan has been the leading market on the Internet since the 90s in areas such as search, social media and mobile marketing. This session will look at market data, the latest trends and the tips for foreign companies targeting the Japanese market and present some of the opportunites this highly developed market can offer savvy marketers.
Koichiro Fukasawa - Wasabi Communications

10.20 Questions & Answers

10.30 Coffee Break

10.45 The Global Plans for the Yahoo! and Microsoft Search Alliance The long anticipated Yahoo! and Microsoft search alliance is now here - but what does it really mean for your global SEO and PPC campaigns. This session will address the global implications of the alliance and discuss the opportunities it will bring for organizations operating internationally.
Kelly Thomas Nojaim - Microsoft

11.10 The Importance of IP Geolocation in Search Strategies In this session, Jay will discuss the role IP Geolocation data plays in global search campaigns and how organizations can and should use this information to develop more targeted and relevant global marketing campaigns
Jay Webster - Quova

11.35 Planning international SEO and PPC Campaigns for better Global Visibility In this session, Dmitriy will draw on his experience of running global search campaigns and highlight the successes and failures of SEO and PPC campaigns in various countries around the world, providing delegates with the do's and don'ts of international search.
Dmitriy Minenko - Wave Maker Marketing

12.00 Questions & Answers

12.10 Lunch

1.30 Twittering in Tongues: Tips for Taking Social Global Most Twitter and Facebook users are based outside of the US, yet most companies have yet to develop country or language-specific social strategies. In this session, John Yunker will share key findings from his research on multilingual Twitter and Facebook efforts. He'll highlight companies that are leaders in global social networking. He'll provide tips for targeting new markets, naming your Twitter feeds, and he'll show how to leverage social networking tools to improve the local relevance of your web site.

John Yunker - Byte Level Research

1.55 Facebook - A Global Search Tool? Facebook is still growing and evolving at a phenomenal rate and marketers are still discovering new ways to harness its power. In this session, Anne will look at Facebook's potential as a search tool and explore the ways in which it can drive global traffic and support other search activity.
Anne Kennedy - Beyond Ink

2.20 The Increasing Complexity of International SEO - A Client Perspective With the web developing at an astonishing rate, the challenge facing international marketers is becoming bigger and more complex. In this session, Rebecca will talk about the challenges that global brand Xerox is facing and how they are responding to those challenges.
Rebecca Berkich - Xerox

2.45 The Increasing Complexity of International SEO - An Agency Perspective Andy will follow Rebecca and present the case from an agency perspective, addressing the challenges arising in client campaigns and what agencies need to be doing to stay ahead in the international game.
Andy Atkins-Krüger - WebCertain

3.10 Questions & Answers

3.30 Afternoon coffee break

3.45 Global Site Clinic Your chance to ask the experts about your international websites
Andy Atkins-Krüger -WebCertain
Kevin Vaudry - Microsoft
Michael Bonfils - WebCertain US
Rob Ousbey - Distilled

5.00 Medallion Speaker Winner Announced

5.05 Networking Drinks