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International Search Summit Berlin

7th June, 2010

The International Search Summit Berlin was held in conjunction with Localization World on Monday 7th June. A summary of the event can be found at www.multilingual-search.com


Agenda

9.00 Welcome and IntroductionWebCertain - Multilingual Search Marketing 

Andy Atkins-Krüger - WebCertain

9.15 Managing Your Brand Across Global Websites

Calijn van Lennep - KLM 

9.45 The Top 10 Tips for International SEO

Andy Atkins-Krüger - WebCertain

10.10 SEO-Localisation

  Isabella Ballanti - WebCertainTranslates

10.25 Q & A


10.35 Coffee and biscuits

10.50 Identifying and Exploiting Local Links

  Dixon Jones - MajesticSEO

11.20 Social Media with SEO in International Campaigns

Florian Stelzner - The Reach Group  

11.50 Achieving European Search Success

  Sébastien Monnier - 1ére Position

12.15 Lunch

1.30  SEO vs PPC vs Social Media - Panel Debate

         Where to start your international campaign?

         Andy Atkins-Krüger
         Dixon Jones

         Florian Stelzner

2.00 International PPC - It's just Google, isn't it?

Klara Lettavova- WebCertain

2.20 International Campaign Management

  Andy Atkins-Krüger - WebCertain
2.40 PPC Techniques - Optimising the Longtail

  Thomas Bindl - Refined Labs
 

3.00 Q & A


3.15 Afternoon coffee break

3.30 International Video Optimisation

  Massimo Burgio - Global Search Interactive

4.00 Global Site Clinic

Andy Atkins-Krüger - WebCertain

Sébastien Monnier - 1ére Position
         
Your chance to ask the experts about your international websites



** Sessions may be subject to change
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As always, the event will be focused on international and multilingual search marketing. The agenda is yet to be finalised however will cover some of the key issues of running international seo, ppc and social media campaigns. The International Search Summit will be followed by the 2 day Localization World Conference which covers multitude of topics related to globalisation and localisation.

Registration is now open for the International Search Summit.


+44 (0) 330 330 9000

Who should come to the International Search Summit?

Marketing Directors

looking to roll out their website internationally

Marketing Managers

who have their English search marketing under control but don't know how to tackle other language sites

Online Marketing Managers

who want to expand their search marketing campaign to new markets but don't know which ones to target

SEO's

who want to increase their knowledge and have their questions answered

Companies

who are missing important business opportunities in other countries and need to know how to capitalise on them