International Social Media Summit

Las Vegas, November 19 2013

Trying to navigate the complexity of social media management in multiple languages, across multilple platforms? Unsure where to reach your target international audience or how to engage with them when you get there? 

The International Social Media Summit will feature the most important social networks and social channels from the major global internet markets and will discuss tactics and techniques for engaging with an international audience in a social context.

Taking place as part of SMX Social in Las Vegas on November 19 the Summit will complement the social content from SMX, adding a global perspective to the debate.

Agenda

08.30: The Fundamentals of International Social Media

There is a lot to consider when planning and executing a social media strategy across multiple countries and languages and getting the basics right is key to success. But what are the key factors you should consider? What pitfalls could stand in your way? And how does the social media landscape vary across the world?

Key Questions Covered Include:

1. What are the fundamentals to consider when launching global social campaigns?
2. What are the specific challenges of launching a social media campaign internationally?
3. In which markets are Facebook, Twitter and other global networks less significant than local players?
4. Which local social networks should you consider in global campaigns?

10.15: Coffee, Networking And Individual Discussions

10.30: How To Win Socially Globally – The Strategic Thinking

With so many social networks and channels how do you decide which to target? Which features offer the widest reach and which advertising channels will offer the best value for money? And how can multiple languages be managed effectively across social channels?

Key Questions Covered Include:

1. Which networks are right for reaching your target audience?
2. How can you harness the features and opportunities on different platforms?
3. Paid vs Organic – how to drive results and ROI in social?
4. What does a multilingual social strategy look like?
5. Where have global brands succeeded in social campaigns? Where have they failed?

12.00: Networking Lunch

13.00: Social Automation and Measurement

A large scale social media campaign is going to require an element of automation, especially when multiple languages are involved, but what are the options available and how can they be implemented? How can automation and engagement go together? Measuring the impact, effects and the results of a social campaigns is also essential, but not without its challenges.

Key Questions Covered Include:

1. When should automation be used in social campaigns?
2. Which tools are available for global campaigns and how do they work?
3. What should you measure and monitor in your social campaigns?
4. How can you measure ROI in social and which tools should you use?

14:45: Coffee, Networking And Individual Discussions

15.00: Brand Management and Other Social Opportunities

In the social world we live in, people readily talk about their experiences – good and bad – so it has never been more important for brands to be aware of what has been said about them, and where. However the world is a big place, so how can brand’s efficiently monitor their brand globally, and react when needed? This final session will also look at how blogs, videos and mobile apps can augment and support your international social media strategy.

Key Questions Covered Include:

1. Why do you need a multilingual brand monitoring strategy and how can you implement it?
2. What are the consequences of a purely executed social campaign?
3. How can blogging be used as a social management tool?
4. What are the common pitfalls to avoid?
5. How can social videos and social apps be part of an international strategy, and why should they be?