The International Search Summit London took place on 16th May 2015 with speakers including Google and Yandex.
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International Search Summit London 2015

2015 Agenda for ISS London


Introduction and Global Search Engine Headlines

We'll set the scene for the day with a look at the latest developments from the major global search engines and what that means for search marketers.  


Gemma Birch - Webcertain


International Opportunities

We all know the opportunities for businesses expanding into international markets are big - but just how big? Here we'll investigate some of the biggest and fastest growing global markets and identify the key opportunities for savvy organisations.



Immanuel Simonsen - Webcertain


Coffee Break

Coffee Break

The Global Search Engines - Google

When you design and deploy a multilingual and multinational strategy, it’s essential you focus on mobile users. We’ll talk about why this is important for users worldwide, and user and technical aspects to consider when building your site.


Pierre Far  - Google


The Global Search Engines - Yandex

Russia is Europe's largest internet market, and its homegrown search engine Yandex is the market leader, making it an essential channel for any organisation wishing to reach a Russian audience. Tatiana will share insights into this intriguing market and demonstrate how to get the most out of a presence on Yandex.


Tatiana Kalinina- Yandex


Managing Localisation Across A Global Website

Regularly updating content across multiple language websites can be a nightmare, if a logical workflow and plan is not in place. Anass will discuss how to develop and implement an effective localisation workflow to ensure both quality and efficiency.


Anass Koudis - Atlassian




Understanding the Audience Funnel in Global Markets

If you don't undestand the behaviours, needs and wants of your audience in each target market, you're doomed to fail. Ranging from which platforms they use to cultural nuances, ensuring all of your content and campaigns is appropriate for each country is vital. Bas will draw on his global experience to highlight some of these factors and share tips for how to research and apply them.


Bas Van den Beld - State of Digital


International Keyword Research Uncovered

There is a lot to consider in international keyword research - from search engines to user behavior to language differences and peculiarities. We'll explore the factors to consider and share tips for achieving the most effective results from your keyword research activities.


Ben Lefebvre - Webcertain  


Afternoon coffee break

Coffee Break

Geo-Targeting: Being in the Right Place at the Right Time

Geo-targeting is a complex area and a major headache for many global organisations. Andy will address the key challenges of geo-targeting including local domains, local hosting and the hreflang tag, and will also present findings from WebCertain's recent study into geo-targeting in global organizations.


Andy Atkins-Krüger - Webcertain  


Interactive Discussion and Final Q&A 

Share your experiences, hear from your peers and discuss the topics, questions and challenges that matter to you! This session aims to ensure you leave ISS with all the answers and insights you came to find!


Networking Drinks

Drinks are served

** Sessions/Speakers may be subject to change


International Search Summit @ SMX

Who should come to the International Search Summit?

Marketing Directors

looking to roll out their website internationally

Marketing Managers

who have their English search marketing under control but don't know how to tackle other language sites

Online Marketing Managers

who want to expand their search marketing campaign to new markets but don't know which ones to target


who want to increase their knowledge and have their questions answered


who are missing important business opportunities in other countries and need to know how to capitalise on them