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International Search Summit

London, May 2010

The last Summit took place on the 13th May, 2010 in London


9.00 Welcome and IntroductionWebCertain - Multilingual Search Marketing 

Andy Atkins-Krüger - WebCertain

9.15 How to run a Global SEM Business

   Steve Capone  - Nokia

9.45 Case Study: Turning a UK SME into an International

  Mark Neal - Armagard

10.15 Q & A

10.30 Coffee and biscuits

10.50 International Domain Names and their Impact on SEO

Andy Atkins-Krüger - WebCertain

11.20 Website Usability: The Scent of Information

  Shari Thurow - Omni Marketing Interactive

11.50 The State of Search in India

  Gillian Muessig - SEOMOZ
12.20 - Q & A

12.30 Lunch

1.30 Broadcasting your Brand Across the World: YouTube - Video Sharing
       Blast off with the International Power of YouTube

  Bruce Daisley - YouTube

2.00 Video Optimisation

  Greg Jarboe - SEO-PR

2.30 International Video Optimisation

  Andy Atkins-Krüger - WebCertain

2.50 Trends and Tips on Mobile in Europe

  Bas van den Beld - State of Search

3.10 Q & A

3.20 Afternoon coffee break

3.50 Optimising Global Websites for Universal Search

Jon Myers - MediaVest

4.15 Twitter - An International Strategy

Oscar Carreras -

4.40 Innovations Round-Up:
       What is the Most Significant Innovation?

Anne Kennedy - Beyond Ink

5.10 Summing Up and Networking Reception

International Search Summit @ SMX

Who should come to the International Search Summit?

Marketing Directors

looking to roll out their website internationally

Marketing Managers

who have their English search marketing under control but don't know how to tackle other language sites

Online Marketing Managers

who want to expand their search marketing campaign to new markets but don't know which ones to target


who want to increase their knowledge and have their questions answered


who are missing important business opportunities in other countries and need to know how to capitalise on them