International Search Summit London

May 2011

The International Search Summit London took place on 18th May 2011 alongside SMX Advanced. The State of Search team provided fantastic live blogging coverage of the event - so visit StateOfSearch for all of the insights from the day!

Agenda

9.00 Top 10 Hottest International SEO Tips What's hot in international SEO right now? To kick off the day, Andy will take you through the 10 SEO tips and techniques you should be implementing in every international campaign.
Andy Atkins-Krüger

9.30 Enter New Markets: How To Go Global Choosing to go global is one thing, but deciding which international markets to target is another. There are many factors to consider and failing to take them all into account could lead to you wasting valuable resources and missing opportunities. Michael will present a global scorecard which will help you identify which markets offer the most potential for your products/services.

Michael Bonfils

10.00 Variations in Global Search Engines We all know that search engines offer different versions for different countries - but probably think that the differences extend to the domain names and language used. That isn't always the case - and Bas will highlight some of the key variations in the major global search engines and explain the impact of these differences have on search
Bas van den Beld

10.30 Coffee Break

11.00 Advanced Geo-Targeting: TLDS, Local Domains, Sub-Domains and Folders Andy will address the complex area of domains and hosting in international search, looking at the use of TLDs, local domains, sub-domains and folders on global websites and providing examples of best practice. He will also go deeper into the topic, touching on issues including local website hosting and IP filtering.
Andy Atkins-Krüger

11.30 Text Advertising on the Google Display Network - The Secret Weapon of Success Biren Kalaria - Google's UK Head of Display - will present some international case studies on the use of text advertising on Google's Display Network and demonstrate the success of global campaigns employing this technique
Biren Kalaria

12.00 Grabbing Local Opportunities, Globally How can you blend local with global? If you're going global then surely you're not local? Lisa will offer practical advice on how to develop strategies for local search on a global scale.
Lisa Myers

12.30 Lunch

1.30 Global Social Media Advertising Increasingly organisations are advertising on social media sites, seeing it as a vital medium to target their audience. But which sites offer the most value and the best reach? How can marketers scale social media campaigns for a global audience? This session will address the challenges of targeting an international social audience and offer tips for implementing effective campaigns.

Merry Morud

2.00 Android vs Apple IOS vs Windows Where do these platforms stand in the global market and what are the keys to success in the battle of mobile? GlobalWebIndex Lead Analyst, Brett Petersen, will present the current market status of the major handset makers across 22 advanced and emerging economies and then delve into the global strategy of each. He will then compare it with GlobalWebIndex consumer data and deliver strategic insight on building an effective global mobile strategy

Brett Petersen

2.30 Harnessing the Web in Asia This session will focus on running and managing successful global search campaigns across Asia and discuss best practice for organisations targeting audiences across the region.
Barry Lloyd

3.00 Afternoon coffee break

3.15 Making an Impact in Russia Getting it right on Yandex is essential for any organisation targeting a Russian audience. In this session, Preston will discuss the most important factors for marketers to consider and offer advice for running successful campaigns on Russia's leading search engine..
Preston Carey

3.45 Interactive Debate: International Search - Anything Goes Ending the day on a high, Andy will lead an interactive debate - where the delegates decide the topics up for discussion. A mixture of Q&A, site clinic and open discussion, this session will give attendees the opportunity to ask the questions they want answered and delve deep into the international search and social issues that matter to them.

4.45 Round-Up & Medallion Speaker Winner

5.00 Networking Drinks

** Sessions may be subject to change

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