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London: 26th November 2012

ISS London 

Check out the agenda from the International Search Summit London, November 2013

Agenda - November 2012

9.00

A Checklist for International Search Success

Andy will introduce a day with a checklist of the most important factors to consider when entering new international markets and running multilingual search campaigns.  

 

Andy Atkins-Krüger- WebCertain

 
9.30

International PPC: Planning For Global Success

A look at the factors to consider when selecting new markets to target and
implementing multilingual ppc campaigns. 
  

 
           
  

Jack Porter-Smith - Peach Digital

 
10.00

International Cross-Device Search & Conversion

With many users spreading their search activity across smartphones, tablets and PCs, marketers need to consider the limitations and implications of all devices when designing and implementing advertising campaigns. Stanislas will share examples of successful 3-screen strategies in international campaigns and discuss tactics for monitoring and tracking global performance.

 
  

Stanislas di Vittorio - eSearchVision

 
10.30

Coffee Break

Coffee Break
10.45

Case Study: Managing International Search In a FTSE100 Company

A real-life case study on managing international web activities,  including SEO and PPC in a large, global business.

 

Guy Redmond - FTSE100  

 
11.15

How your back link profile can affect your brand, your reputation and your website traffic on an international stage 

Dixon will present up-to-date data from Majestic SEO's vast database and demonstrate how analysing your back link profile can positively impact on your international online performance.     

 

Dixon Jones - Majestic SEO

 
11.45

Fireside Chat with Google's Pierre Far

Andy will be leading a discussion with Google Webmaster Trends Analyst Pierre Far, covering some of the key issues involved in managing international websites including geo-targeting and hreflang tag.

 
        

Pierre Far - Google

 
12.30

Lunch

Lunch
1.30

Multinational & Multilingual Reputation Monitoring  

The web is a big place so monitoring what is being said about your brand globally is a major challenge for international brands.  Marty will provide actionable tactics for data-driven international community management.

 

Marty Weintraub - aimClear  

 
2.00

Social Search, Globally

How is Google+ and SPYW affecting global search results? How social are international SERPs? This session will analyse the impact of social in global search and share tactics for improving performance in a social search world.   

 

Bas van den Beld - State of Search  

 
2.30

How To Get The Most Out Of Global Agencies 

When running international search programmes, one of the most challenging aspects can be working effectively with agencies. Speaking from experience in several global
brands, Shahid will share some key tips for getting the most out of your global
agencies on international projects.   

 

Shahid Awan - Cheapflights

 
3.00

Afternoon coffee break

Coffee Break
3.30

Interactive debate: Breakout Sessions

Breakout into small groups to discuss specific topics in more detail and share experiences, challenges and solutions. Each session will be led by a moderator.

 
   
4.45

Round-Up & Medallion Speaker Winner

ISS Medallion
5.00

Networking Drinks

Drinks are served

International Search Summit @ SMX

Who should come to the International Search Summit?

Marketing Directors

looking to roll out their website internationally

Marketing Managers

who have their English search marketing under control but don't know how to tackle other language sites

Online Marketing Managers

who want to expand their search marketing campaign to new markets but don't know which ones to target

SEO's

who want to increase their knowledge and have their questions answered

Companies

who are missing important business opportunities in other countries and need to know how to capitalise on them