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International Search Summit London

Global Digital Marketing

London
May 2015

The next International Search Summit London will be In May 2015, in conjunction with SMX London.  

Focusing specifically on international and multilingual search marketing, ISS is the ideal event for search, marketing and ecommerce professionals working on global campaigns.

ISS is an event delivered by international marketers for international marketers - we'll get to the heart of the issues and challenges that we know you'll be facing if you're managing global websites and projects, and provide you with new insights, techniques, ideas and resources.

And you'll spend a full day in the company of liked-minded peers, with the opportunity to share experiences and make valuable connections.

Speakers and sessions for 2015 will be annouced nearer the time but check out the testimonials and agenda from the last event for a flavour of what to expect.

"The International Search Summit exceeded my expectations. I was pleasantly surprised by the high professionalism of the speakers as well as the friendly atmosphere. This event has proven that the most valuable information doesn’t have to be presented by ‘Internet celebrities’. It was a pleasure for me to meet real thought leaders in multilingual search marketing" – Martin Kura

"I very much enjoyed the ISS! Actually talking to people who know what you’re talking about when you mention hreflang-tags and geotargeting was great. There was a sense of mutual interests that you don’t often come across in your daily work" – Arne van Elk, RNW

Agenda

9.00

Introduction and Global Search Engine Headlines

We'll set the scene for the day with a look at the latest developments from the major global search engines and what that means for search marketers.  

 
  

Gemma Birch - Webcertain

 
9.30

International Opportunities

We all know the opportunities for businesses expanding into international markets are big - but just how big? Here we'll investigate some of the biggest and fastest growing global markets and identify the key opportunities for savvy organisations.

 

   

Immanuel Simonsen - Webcertain

 
10.15

Coffee Break

Coffee Break
10.30

Yandex and Russia

Yandex is Russia's leading search engine, so any organisation looking to grow its presence in Europe's biggest internet market needs to pay it some attention. This session will paint a picture of search in Russia and explain how marketers can utilise Yandex to achieve big results in this market.

 
russia

Tatiana Kalinina - Yandex

 
11.00

Hreflang and Geo-Targeting Explained

At the heart of any international SEO effort is geo-targeting, but with various options and techniques out there, it is often an area that brings confusion and challenges. Google Engineer Gary Illyes focuses on providing support for its hreflang mark-up and will provide clarity on how to use, best practice tips and answers to any geo-targeting questions you may have.

 
romania

Gary Illyes - Google

 
11.30

Targeting the Remote Customer Globally

As the online world continues to change and develop, so do online customers. We need to be aware of their behaviors, issues and needs and the fact that they are buying remotely, from many different devices and locations. Andy will take a look at the wide range of search and usability factors that must be considered in international campaigns.

 
     

Andy Atkins-Krüger - Webcertain  

 
12.15

Lunch

Lunch
1.30

Paid and Organic Synergy in International Search

The battle between paid and organic search is a long-fought one, and there will be plenty of people happy to extol the virtues of one over the other. But the truth is, they are much more powerful when working together, not against each other. Johann will dig into the synergies between the two in an international context and the positive impact these can have on global performance.

 
  

Johann Godey - Vistaprint

 
2.00

International Keyword Research Uncovered

There is a lot to consider in international keyword research - from search engines to user behavior to language differences and peculiarities. We'll explore the factors to consider and share tips for achieving the most effective results from your keyword research activities.

 

Benjamin Lefebvre - Webcertain

 
2.30

SEO-Localisation: Managing International Content

When you're creating multilingual websites, you need to think about both SEO and translation if you want to truly succeed. Emily will discuss the key benefits of this approach and share a case study to demonstrate its value.

 
  

Emily MacKenzie - Webcertain

 
3.00

Afternoon coffee break

Coffee Break
3.15

Managing Search in a Global Enterprise

Running search campaigns that span multiple language and countries, involve numerous teams and have varying objectives and goals is no mean feat. David will share insights from his experience covering areas from strategy to resourcing to measurement and provide examples of successful tactics.

 

David Carralon - British Council

 
3.45

How To Setup and Manage International Content Marketing: A 7-Step Framework

Developing a content marketing strategy for one market is challenging enough, but doing it in multiple countries and languages takes the challenge to a new level. Marcin will share his proven 7 step framework for developing and implementing effective content marketing internationally and showcase examples of success.

 
  

Marcin Chirowski - EF Education

 
4.15

Final Q&A

 

 
   

** Sessions/Speakers may be subject to change


+44 (0) 330 330 9000
International Search Summit @ SMX

Who should come to the International Search Summit?

Marketing Directors

looking to roll out their website internationally

Marketing Managers

who have their English search marketing under control but don't know how to tackle other language sites

Online Marketing Managers

who want to expand their search marketing campaign to new markets but don't know which ones to target

SEO's

who want to increase their knowledge and have their questions answered

Companies

who are missing important business opportunities in other countries and need to know how to capitalise on them