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International Search Summit London

Global Digital Marketing

Olympia, London
31st October, 2014

The next International Search Summit London will be on 31st October 2014, in conjunction with Conversion Conference London.  

Focusing specifically on international and multilingual search marketing, ISS is the ideal event for search, marketing and ecommerce professionals working on global campaigns.

Speakers will be confirmed in the coming weeks and we're still accepting speaker pitches. For speaker and registration updates, sign up to our mailing list

ISS is an event delivered by international marketers for international marketers - we'll get to the heart of the issues and challenges that we know you'll be facing if you're managing global websites and projects, and provide you with new insights, techniques, ideas and resources.

And you'll spend a full day in the company of liked-minded peers, with the opportunity to share experiences and make valuable connections.

We'll have more speaker and agenda updates in the coming weeks. The Super Early Bird rates expire on 1st August - so book your place soon for the best rates!

"The International Search Summit exceeded my expectations. I was pleasantly surprised by the high professionalism of the speakers as well as the friendly atmosphere. This event has proven that the most valuable information doesn’t have to be presented by ‘Internet celebrities’. It was a pleasure for me to meet real thought leaders in multilingual search marketing" – Martin Kura

"I very much enjoyed the ISS! Actually talking to people who know what you’re talking about when you mention hreflang-tags and geotargeting was great. There was a sense of mutual interests that you don’t often come across in your daily work" – Arne van Elk, RNW

Agenda

9.00

Global Search Engine Headlines

We’ll set the scene for the day with a look at the latest developments from the major global search engines and what that means for search marketers.

 
  
   
9.30

International Opportunities

We all know the opportunities for businesses expanding into international markets are big - but just how big? Here we'll investigate some of the biggest and fastest growing global markets and identify the key opportunities for savvy organisations.

 

   
   
10.15

Coffee Break

Coffee Break
10.30

The Global Search Engines

International search marketing means going beyond Google, and taking into account other major engines including Yandex and Baidu. This session, featuring representatives from the search engines, will provide insights into how to get the most out of them and boost your online business around the world.

 

 

 
11.30

Targeting the Remote Customer - Globally

As the online world continues to change and develop, so do online customers. We need to be aware of their behaviours, issues and needs and the fact that they are buying remotely, from many different devices and locations. We’ll take a look at the wide range of search and usability factors that must be considered in international campaigns.

 
     
   
12.15

Lunch

Lunch
1.15

Keynote TBC

 

 
  

 

 
2.00

Geo-Targeting

At the heart of any international SEO effort is geo-targeting, but with various options and techniques out there, it is often an area that brings confusion and challenges. We’ll attempt to debunk any geo-targeting myths and bring clarity to the possible solutions and best practice for reaching the right users, in the right places.

 
   
2.30

International Keyword Research

There is a lot to consider in international keyword research - from search engines to user behaviour to language differences and peculiarities. We'll explore the factors to consider and share tips for achieving the most effective results from your keyword research activities.

 
  
   
3.00

Afternoon coffee break

Coffee Break
3.15

Global Social Media - What, Where and How?

The popularity of social media continues to develop at a rapid speed all around the world and while Facebook, Twitter et al. might dominate in many markets, they aren't always the most popular, or most effective, platforms to target. We'll take a look at some of the other networks to consider, and how to make the most of them.

 
   
3.45

Creating Great Content for International Campaigns

In this world where content is king, we're all striving to create amazing content but the challenge of doing this in multiple cultures, for multiple languages can be overwhelming. We'll look at how to develop great content ideas and how to put it into practice on an international scale.

 
   
4.15

Group Discussion and Final Q&A

 
  

 

 
5.00

Networking Drinks

 

 
   

** Sessions/Speakers may be subject to change


+44 (0) 330 330 9000
International Search Summit @ SMX

Who should come to the International Search Summit?

Marketing Directors

looking to roll out their website internationally

Marketing Managers

who have their English search marketing under control but don't know how to tackle other language sites

Online Marketing Managers

who want to expand their search marketing campaign to new markets but don't know which ones to target

SEO's

who want to increase their knowledge and have their questions answered

Companies

who are missing important business opportunities in other countries and need to know how to capitalise on them