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International Search Summit London

Global Digital Marketing

etc.venues, Liverpool St- Norton Folgate, London
17 May 2016

The next International Search Summit London will be on 17th May 2016, in conjunction with SMX London.  

Focusing specifically on international and multilingual search marketing, ISS is the ideal event for search, marketing and ecommerce professionals working on global campaigns.

ISS is an event delivered by international marketers for international marketers - we'll get to the heart of the issues and challenges that we know you'll be facing if you're managing global websites and projects, and provide you with new insights, techniques, ideas and resources.

And you'll spend a full day in the company of liked-minded peers, with the opportunity to share experiences and make valuable connections.

It will take place at etc.venues, Liverpool St - Norton Folgate

Agenda

9.00

International Opportunities

We all know the opportunities for businesses expanding into international markets are big - but just how big? Here we'll investigate some of the biggest and fastest growing global markets and identify the key opportunities for savvy organisations.

 
  

Immanuel Simonsen - Webcertain

 
9.45

Creating A Winning Global Digital Strategy

When developing a digital strategy for an international business, there are so many factors to consider in order to provide a consistent, relevant and engaging experience for your customers.  Chris Green, EMEA Digital Manager at SAP, will share his experience of running projects from a global perspective to local adoption. SAP’s 1DX (One Digital Experience) project will be leveraged to highlight some of the major challenges facing the all marketers involved, as well as solutions for overcoming them.

 

   

Chris Green - EMEA Digital Manager, SAP

 
10.30

Coffee Break

Coffee Break
10.45

Search Trends and Paid Search in Russia

Russia is Europe's largest internet market, and its home grown search engine Yandex is the market leader, making it an essential channel for any organisation wishing to reach a Russian audience. Tatiana will share insights into this intriguing market and demonstrate how to get the most out of a presence on Yandex.

 
  

Tatiana Bashlycheva - Yandex International

 
11.15

Understanding Trends and Search Behaviour for International SEM Success

There is no doubt that a one size fits all approach is ineffective when it comes to international search. In this session, James will share insights into the differences in search behaviour between countries, as well as key trends and preferences that will impact how you tackle individual markets with online campaigns. He’ll also highlight ways in which search marketers can utilise Bing to develop and run effective and successful international paid search campaigns. 

 
  

James Murray - Search Advertising Lead, Bing

 
11.45

Creating an Effective Global Web Presence

In this session, Tracy will share insights from a recent global website launch; touching on technical, organisational and cultural factors to demonstrate how to create efficiencies, improve organic performance and compete with more established players in the market.

 

Tracy Wood  – StreetSmart Social

 
12.15

Lunch

Lunch
1.15

Geo-Targeting: Being in the Right Place at the Right Time Through SEO

Geo-targeting is a complex area and a major headache for many global organisations. This session will address the key challenges of geo-targeting, looking at the different options available and explaining how to effectivelyimplement hreflang on global sites. 

 

Andy Atkins-Krüger - CEO - Webcertain

 
1.45

Geo-Targeting: Using Geo-Targeting To Improve Performance in Paid Campaigns

Whether you're using Google Adwords, Bing Ads or other paid media channels, accurately geo-targeting campaigns will have a big impact on your campaigns' success. Rumyana will focus on specific challenges and share examples of success, as well as key tips to ensure your ads show in the right place at the right time

 
Bulgarian Flag

Rumyana Miteva - Head of Performance, HouseTrip

 
2.15

Scaling International SEO In Enterprise Environments

With over 1000+ web properties in 24 markets, being able to scale and effectively manage international SEO efforts is essential for Sage's online success. Steve will share examples of how the business acheives this and tips which can be applied to SEO efforts across any global business, whatever the size.

 

Steve Lock - Senior Global SEO Manager, Sage

 
2.45

Afternoon coffee break

Coffee Break
3.00

Using Social Media Drive Engagement and sales

Social media is undoubtedly a vital part of the digital marketing mix for any business, but creating and managing an effective, real-time social media presence in multiple markets is a real challenge facing many businesses. In this session, Anna will share how The View from the Shard built up an international social audience from scratch, how it uses social to engage and attract potential visitors and its unique approach to social media in the Chinese market, which has been a great success. 

 
  

Anna Domingo - The View from The Shard

 
3.30

Creating Digital Success in China with Baidu

For many businesses, targeting China is high on the priority list. However, such a unique market requires a unique strategy and a good understanding of the culture and audience. This session will highlight some key facts to keep in mind when targeting China, as well as how to utilise its leading search engine Baidu to drive brand awareness and traffic.

 

Christina Xu - Webcertain  

 
4.15

Interactive Discussion and Final Q&A 

Share your experiences, hear from your peers and discuss the topics, questions and challenges that matter to you! This session aims to ensure you leave ISS with all the answers and insights you came to find!

 
   
5.00

Networking Drinks

Drinks are served

** Sessions/Speakers may be subject to change

"The International Search Summit exceeded my expectations. I was pleasantly surprised by the high professionalism of the speakers as well as the friendly atmosphere. This event has proven that the most valuable information doesn’t have to be presented by ‘Internet celebrities’. It was a pleasure for me to meet real thought leaders in multilingual search marketing" – Martin Kura

"I very much enjoyed the ISS! Actually talking to people who know what you’re talking about when you mention hreflang-tags and geotargeting was great. There was a sense of mutual interests that you don’t often come across in your daily work" – Arne van Elk, RNW


Register for International Search Summit  London
International Search Summit @ SMX

Who should come to the International Search Summit?

Marketing Directors

looking to roll out their website internationally

Marketing Managers

who have their English search marketing under control but don't know how to tackle other language sites

Online Marketing Managers

who want to expand their search marketing campaign to new markets but don't know which ones to target

SEO's

who want to increase their knowledge and have their questions answered

Companies

who are missing important business opportunities in other countries and need to know how to capitalise on them