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International Search Summit London

Global Digital Marketing

etc.venues, Liverpool St- Norton Folgate, London
19 May 2015

The next International Search Summit London will be on 19th May 2015, in conjunction with SMX London.  

Focusing specifically on international and multilingual search marketing, ISS is the ideal event for search, marketing and ecommerce professionals working on global campaigns.

ISS is an event delivered by international marketers for international marketers - we'll get to the heart of the issues and challenges that we know you'll be facing if you're managing global websites and projects, and provide you with new insights, techniques, ideas and resources.

And you'll spend a full day in the company of liked-minded peers, with the opportunity to share experiences and make valuable connections.

It will take place at etc.venues, Liverpool St - Norton Folgate

2015 Agenda

9.00

Introduction and Global Search Engine Headlines

We'll set the scene for the day with a look at the latest developments from the major global search engines and what that means for search marketers.  

 
  

Gemma Birch - Webcertain

 
9.30

International Opportunities

We all know the opportunities for businesses expanding into international markets are big - but just how big? Here we'll investigate some of the biggest and fastest growing global markets and identify the key opportunities for savvy organisations.

 

   

Immanuel Simonsen - Webcertain

 
10.15

Coffee Break

Coffee Break
10.30

The Global Search Engines - Google

Google remains the world's largest search engine, with a leading market share in many, many countries. With so many different local versions of Google, its vital for businesses to ensure they target the right content at each audience. Pierre will look at some of the key considerations for interntional businesses and provide best practice advice.

 
  

Pierre Far  - Google

 
11.10

The Global Search Engines - Yandex

Russia is Europe's largest internet market, and its homegrown search engine Yandex is the market leader, making it an essential channel for any organisation wishing to reach a Russian audience. Tatiana will share insights into this intriguing market and demonstrate how to get the most out of a presence on Yandex.

 
  

Tatiana Kalinina- Yandex

 
11.50

Managing Localisation Across A Global Website

Reguarly updating content across multiple language websites can be a nightmare, if a logical workflow and plan is not in place. Anass will discuss how to develop and implement an effective localisation workflow to ensure both quality and efficiency.

 

Anass Koudis - Atlassian

 
12.20

Lunch

Lunch
1.30

Understanding the Audience Funnel in Global Markets

If you don't undestand the behaviours, needs and wants of your audience in each target market, you're doomed to fail. Ranging from which platforms they use to cultural nuances, ensuring all of your content and campaigns is appropriate for each country is vital. Bas will draw on his global experience to highlight some of these factors and share tips for how to research and apply them.

 

Bas Van den Beld - State of Digital

 
2.00

International Keyword Research Uncovered

There is a lot to consider in international keyword research - from search engines to user behavior to language differences and peculiarities. We'll explore the factors to consider and share tips for achieving the most effective results from your keyword research activities.

 

Ben Lefebvre - Webcertain  

 
2.30

International Search in a Global Brand

Hear real-life examples, experiences and solutions to common global search problems from a global brand.  

 
  

      TBC  

 
3.00

Afternoon coffee break

Coffee Break
3.15

Undestanding Personas in International Content Creation

Understanding who your target audience is and what makes them tick is key to developing a relationship with them, and ultimately turning them into customers. We'll look at how to identify key personas in each target market, and then how to create targeted, relevant content which will engage with them and help you achieve your goals.

 

Andy Atkins-Krüger - Webcertain  

 
4.00

Interactive Discussion and Final Q&A 

Share your experiences, hear from your peers and discuss the topics, questions and challenges that matter to you! This session aims to ensure you leave ISS with all the answers and insights you came to find!

 
   
5.00

Networking Drinks

Drinks are served

** Sessions/Speakers may be subject to change

"The International Search Summit exceeded my expectations. I was pleasantly surprised by the high professionalism of the speakers as well as the friendly atmosphere. This event has proven that the most valuable information doesn’t have to be presented by ‘Internet celebrities’. It was a pleasure for me to meet real thought leaders in multilingual search marketing" – Martin Kura

"I very much enjoyed the ISS! Actually talking to people who know what you’re talking about when you mention hreflang-tags and geotargeting was great. There was a sense of mutual interests that you don’t often come across in your daily work" – Arne van Elk, RNW


+44 (0) 330 330 9000
Register for International Search Summit  London
International Search Summit @ SMX

Who should come to the International Search Summit?

Marketing Directors

looking to roll out their website internationally

Marketing Managers

who have their English search marketing under control but don't know how to tackle other language sites

Online Marketing Managers

who want to expand their search marketing campaign to new markets but don't know which ones to target

SEO's

who want to increase their knowledge and have their questions answered

Companies

who are missing important business opportunities in other countries and need to know how to capitalise on them