International Search Summit London

The British Library - 28th October 2010

Agenda

8.30 Welcome Coffee

9.00 Welcome and Introduction 

Andy Atkins-Krüger - WebCertain

9.15 Global SEM in an International Not-For-Profit

  David Carralón - British Council

The British Council is the UK's cultural relations body and works in over 100 countries worldwide to build engagement and trust for the UK. As a not-for-profit organisation, the British Council must maintain an online global presence on limited resources and in this session David Carralón, Global SEO Manager for the British Council will talk about the search marketing strategies the organisation uses to achieve this.

9.40  International Reputation Management

Mikkel deMib Svendsen

10.05 IP Addresses and Geo-Targeting

Ralph Tegtmeier - Fantomaster

10.30 Q & A

10.40 Coffee and biscuits

11.00 The Middle East: The Arabic Web

  Omar Khaled - Ayna

11.30 Russia: The New Frontier

  Eugene Lomize - Yandex

The Russian web is seeing some dramatic changes at the moment with the introduction of Cyrillic domain names, as well as leading search engine Yandex now offering search results in English. Eugene Lomize, Head of Advertising Technologies at Yandex, will discuss what these changes mean for web users and advertisers, as well as why Yandex continues to lead Google for market share in this profitable and vast market.

12.00 Asia: Google's On-Off Relationship with Asia

  Barry Lloyd

For any organisation serious about operating globally, Asia is a region that cannot be ignored - and when it comes to the web, a region that is growing and developing at a phenomenal rate. And it is also a market where Google doesn't always reign supreme, and where understanding the local market and culture is essential for success. This session will educate delegates on how search works in the key Asian markets, and which cultural and linguistic rules marketers must follow in order to succeed.  

12.30 Lunch

1.30  Panel Debate: SEO vs PPC vs Social Media

Andy Atkins-Krüger - WebCertain

Dixon Jones - MajesticSEO

Kristján Már Hauksson - Nordic eMarketing 

In a light-hearted post-lunch session Andy, Dixon and Kristjan will each argue for one discipline - trying to win the debate on which is the most effective and important in international campaigns.

This should be a fun session - but with some interesting and useful insights. At the end of the session the audience can vote for who they believe won the argument.

2.00 Global Social Media Policies -
       Strategic Social Media Participation

Massimo Burgio - Global Search Interactive

In this session, Massimo will discuss developing social media policies, taking into account social media etiquette, best practices, social media strategy, and resource planning. Using international case studies to illustrate, Massimo will advise on how to strategically plan your social media participation and ensure consistency across all media, from all brand representatives. 

2.25 Blending Search with Social to Harness Global Data

  Marty Weintraub - aimClear

In this session attendees will learn a working process to blend search & contextual (social) research at the customer, product, category & competitive levels. This level of demographic understanding is an invaluable asset when building strategies, setting KPIs and determining appropriate channel tactics to reach strategic goals. 

2.50 The Semantic Web and its Impact on International Websites

  Martin Hepp - Universität der Bundeswehr

Professor Martin Hepp will discuss how rich data embedded inside Web pages via RDFa can be used to make the individual value proposition remain intact across the web - thus preventing consumers and price comparison engines from flattening your individual offer to the price alone. He will use prominent examples and case studies, as well as address the global aspect of Semantics and its relation to international SEO.

3.15 Q & A

3.30 Afternoon coffee break

3.45 Case Study: International Search and Social in a Global Brand

Maura Ginty - Autodesk

Autodesk is a world leader in 2d and 3d design, engineering and entertainment software and is one of the pioneers of computer-aided-design. Autodesk software now has over 10 million users in 185 countries and in this session, Maura Ginty, Senior Search and Social Manager, will demonstrate how Autodesk uses search and social media marketing to promote its brand and reach its audience around the globe.  

4.15 Content and Country Segmentation Techniques for Multinational SEO: A Guide

John Straw - InfluenceFinder

 

Dixon Jones - MajesticSEO

 

4.45 Summit Round-Up

Andy Atkins-Krüger - WebCertain  

5.00 Medallion Speaker Winner Annoucement followed by Networking Drinks

** Sessions may be subject to change