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International Search Summit - SEO London, May 2008

Speakers and delegates from around the globe attend the inaugural International Search Summit hosted by WebCertain

The first International Search Summit hosted by multilingual search marketing agency WebCertain has been hailed as a great success by the attendees.

The event held at the British Library in London was devised to specifically address the issues that face online marketers when dealing with content that crosses multiple countries and cultures and is in different languages.

Search Specialists including Tor Crockett from Microsoft adCenter, Rebecca Berkich, Head of SEO for Xerox and Anne Kennedy of Beyond Ink delivered sessions on multilingual keyword research, managing global SEO campaigns, the Facebook phenomenon and other topics.

The highlight of the day for many was the "post lunch punch-up" when WebCertain's Managing Director, Andy Atkins-Kruger, Kristjan Mar Hauksson (Nordic eMarketing) and Dixon Jones (Receptional) took to the stage to look at some SEO Howlers - some of the biggest mistakes made by web marketers.

The expert speakers addressed a wide range of issues regularly faced by search marketers such as international blogging tactics, selecting the best CMS system, Universal Search, localising link building across multiple countries and more. View the full International Search Summit - SEO programme here.

Overwhelmingly positive feedback was received about the two sessions focussing in detail on the Asian market: Dealing with Asia - big opportunity or big hype?. The speakers Barry Lloyd of MakeMeTop and Michael Bonfils of SEM International, both have considerable experience of the challenges of successfully doing business in the far east.

Their advice and insights into the complexities of the business cultures in China, Japan and Korea educated everyone in the room of the extreme importance of adapting to local customs when entering these markets.

A summary of Tor Crockett's advice about keyword selection, written by her colleague Mel Carson, can be seen on the AdCenter Community blog, Keyword Tips with an International flavour.

Delegates, who came from range of organisations including Google, BBC, Sony, Xerox and Skype, praised the Summit for its relevant content and engaging speakers, with one remarking "This was a top quality event - clear messages, practical insights and thought provoking presentations".

WebCertain's Managing Director Andy Atkins-Krüger, who chaired the Summit said "We are thrilled that the International Search Summit has been successful. Multilingual and international search is something that every company must consider and implement if it wants to maximise its global online potential and the summit aims to arm delegates with ideas, suggestions and an understanding of how to do this."

View Video extracts of the day will soon on the WebCertain YouTube channel

The 2nd International Search Summit, which will focus on paid search, will be held on 20th November 2008, once more at the British Library in London. Visit the official International Search Summit website for more information, or to register.


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International Search Summit @ SMX

Who should come to the International Search Summit?

Marketing Directors

looking to roll out their website internationally

Marketing Managers

who have their English search marketing under control but don't know how to tackle other language sites

Online Marketing Managers

who want to expand their search marketing campaign to new markets but don't know which ones to target


who want to increase their knowledge and have their questions answered


who are missing important business opportunities in other countries and need to know how to capitalise on them