International Search Summit Programme - May 2008
22nd May 2008 - British Library, London
8.30 Welcome Coffee
9.00
Introduction - The globalisation impact
of search
Andy Atkins-Krüger - WebCertain
9.15
The Global Challenge of SEO management
Rebecca Berkich - Xerox
9.45
Search linguistics - tools and techniques
Tor Crockatt - Microsoft
10.15 Q & A
10.30 Coffee and biscuits
10.45 Geolocalisation and search engine issues
John Brenne - WebCertain Norway
Kevin Starling - Exalead
Ask.com
11.30 Global Online PR - how you can improve your organic ranking
Volker Ballueder - WebCertain
11.45 Approaching blogging internationally
Sante Achille - Multilingual Search news blog editor
12.00 The Facebook Phenomenon
Anne Kennedy - Beyond Ink
12.15 - Q & A
12.30 Lunch
1.30 Post lunch punch up - howlers, case studies and questions from the
audience
Dixon Jones - Receptional
Kristjan Mar Hauksson - Nordic eMarketing
Andy Atkins-Krüger - WebCertain
2.00 Dealing
with Asia
- big opportunity or big hype
Barry Lloyd - MakeMeTop
Michael Bonfils - SEM International
2.30 Challenge of the global players - how do the top boys score?
Research findings from
WebCertain
Eyal Haik - WebCertain
3.00 International content management - avoiding the traps
Kristjan Mar Hauksson - Nordic eMarketing
3.30 Tea and networking break
4.00
Link building - maximising your site's international potential
Dixon
Jones - Receptional
4.30 Localising your link strategy to local markets
David Segal - WebCertain
5.00 Lessons learned from the day, questions
case studies and Q&A
Andy Atkins-Krüger - WebCertain
6.00 Networking reception hosted by WebCertain
+44 19 04 78 00 30
.jpg){kind=small}
Who should come to the International Search Summit?Marketing Directors looking to roll out their website internationally
Marketing Managers who have their English search marketing under control but don't know how to tackle other language sites
Online Marketing Managers who want to expand their search marketing campaign to new markets but don't know which ones to target
SEO's who want to increase their knowledge and have their questions answered
Companies who are missing important business opportunities in other countries and need to know how to capitalise on them