International Search Summit - SEO Programme - May 2008

22nd May 2008 - British Library, London

9.00 Introduction - The globalisation impact of search

Andy Atkins-Krüger - WebCertain

9.15 The Global Challenge of SEO management

Rebecca Berkich - Xerox

9.45 Search linguistics - tools and techniques

Tor Crockatt - Microsoft

10.15 Q & A

10.30 Coffee and biscuits

10.45 Geolocalisation and search engine issues

John Brenne - WebCertain Norway

Kevin Starling - Exalead

11.30 Global Online PR - how you can improve your organic ranking

Volker Ballueder - WebCertain

Sante Achille - Multilingual Search news blog editor

12.00 The Facebook Phenomenon

Anne Kennedy - Beyond Ink

12.15 - Q & A

12.30 Lunch

1.30 Post lunch punch up - howlers, case studies and questions from the audience

Dixon Jones - Receptional

Kristjan Mar Hauksson - Nordic eMarketing

Andy Atkins-Krüger - WebCertain

2.00 Dealing with Asia - big opportunity or big hype

Barry Lloyd - MakeMeTop

Michael Bonfils - SEM International

2.30 Challenge of the global players - how do the top boys score?

Research findings from WebCertain

Eyal Haik - WebCertain

3.00 International content management - avoiding the traps

Kristjan Mar Hauksson - Nordic eMarketing

3.30 Tea and networking break

4.00 Link building - maximising your site's international potential

Dixon Jones - Receptional

4.30 Localising your link strategy to local markets

David Segal - WebCertain

5.00 Lessons learned from the day, questions case studies and Q&A

Andy Atkins-Krüger - WebCertain

6.00 Networking reception hosted by WebCertain