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International Search Summit - SEO Programme - May 2008

22nd May 2008 - British Library, London

8.30 Welcome Coffee

9.00 Introduction - The globalisation impact of search

Andy Atkins-Krüger - WebCertain

9.15 The Global Challenge of SEO management

Rebecca Berkich - Xerox

9.45 Search linguistics - tools and techniques

Tor Crockatt - Microsoft

10.15 Q & A

10.30 Coffee and biscuits

10.45 Geolocalisation and search engine issues

John Brenne - WebCertain Norway

Kevin Starling - Exalead

11.30 Global Online PR - how you can improve your organic ranking

Volker Ballueder - WebCertain

11.45 Approaching blogging internationally

Sante Achille - Multilingual Search news blog editor

12.00 The Facebook Phenomenon

Anne Kennedy - Beyond Ink

12.15 - Q & A

12.30 Lunch

1.30 Post lunch punch up - howlers, case studies and questions from the audience

Dixon Jones - Receptional

Kristjan Mar Hauksson - Nordic eMarketing

Andy Atkins-Krüger - WebCertain

2.00 Dealing with Asia - big opportunity or big hype

Barry Lloyd - MakeMeTop

Michael Bonfils - SEM International

2.30 Challenge of the global players - how do the top boys score?

Research findings from WebCertain

Eyal Haik - WebCertain

3.00 International content management - avoiding the traps

Kristjan Mar Hauksson - Nordic eMarketing

3.30 Tea and networking break

4.00 Link building - maximising your site's international potential

Dixon Jones - Receptional

4.30 Localising your link strategy to local markets

David Segal - WebCertain

5.00 Lessons learned from the day, questions case studies and Q&A

Andy Atkins-Krüger - WebCertain

6.00 Networking reception hosted by WebCertain

+44 (0) 330 330 9000

Who should come to the International Search Summit?

Marketing Directors

looking to roll out their website internationally

Marketing Managers

who have their English search marketing under control but don't know how to tackle other language sites

Online Marketing Managers

who want to expand their search marketing campaign to new markets but don't know which ones to target


who want to increase their knowledge and have their questions answered


who are missing important business opportunities in other countries and need to know how to capitalise on them