International Search Summit - Social Media Programme May 2009
Media Partner

8.30 Welcome Coffee
9.00 Introduction - International Social Media
Andy Atkins-Krüger - WebCertain
9.25 Is Facebook a Global Player?
Anne Kennedy - Beyond Ink
9.50 Twitter - Opportunities and Threats for Marketers
Jenny Simpson - WebCertain
10.15 Q & A
10.30 Coffee and biscuits
11.00 The International Opportunity for Social Networks
Nicole Vanderbilt - Bebo
11.25 Community Translation in Social Networking
Regina Bustamante - Plaxo
11.50 How we turned a French start-up into a global professional social network
Peter Crosby, Viadeo
12.15 - Q & A
12.30 Lunch
1.30 Panel Debate - Facebook vs Google vs Twitter
Andy Atkins-Krüger - WebCertain
Kristjan Mar Hauksson - Nordic eMarketing
Dixon Jones - Receptional
2.00 How to Monetise Blogging
Vasco Sommer-Nunes - Mokono
2.20 International Blogging

Sante Achille -
2.40 Key Trends for Riding the Wave of Social Networking
Alex Burmaster - Nielsen Online
3.00 Global Social Media Trends
Tom Smith - Trendstream3.20 Q & A
3.30 Afternoon coffee break
3.50 Social Media Marketing: a New Mindset for the Contemporary Marketer
Massimo Burgio - Global Search Interactive/SEMPO
4.10 Social Media Optimisation
Oscar Carreras - WebCertain
4.35 How Major Publishers are Using Social Media to Drive Traffic
Martin Belam - guardian.co.uk
5.00 Lessons learned from the day and final Q&A
Andy Atkins-Krüger - WebCertain
5.30 Networking reception hosted by WebCertain







