International Search Summit Milan
6th November, 2013
Joining forces with SMX Milan, the International Search Summit will be heading to Milan in November as part of the first SMX event to be held in Italy.
This one day training course covers the fundamentals of international search marketing. Covering International SEO, PPC and social media, the course will introduce the key concepts and challenges and provide actionable tips and tactics for marketers working on global campaigns.
The training is led by Andy Atkins-Krüger, with additional supporting tutors and will be split into 4 sections:
Introducing the fundamentals of international search and the factors which critical to success in global campaigns.
This section covers the key elements of any international SEO campaign, focusing on:
- Keywords and Content
- Link Building
This section will look at how to devise and implement a global paid search plan and introduce the major search engines you should be aware of:
The final piece of the puzzle is social media, and this session will identify how you can win globally using social, with a focus on:
- The major global social players
- Developing an international social strategy
- Global Reputation and Brand Management