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International Search Summit Milan

6th November, 2013

Joining forces with SMX Milan, the International Search Summit will be heading to Milan in November as part of the first SMX event to be held in Italy.

This one day training course covers the fundamentals of international search marketing. Covering International SEO, PPC and social media, the course will introduce the key concepts and challenges and provide actionable tips and tactics for marketers working on global campaigns. 

The training is led by Andy Atkins-Krüger, with additional supporting tutors and will be split into 4 sections:

The Fundamentals of International Search

Introducing the fundamentals of international search and the factors which critical to success in global campaigns.

International SEO

This section covers the key elements of any international SEO campaign, focusing on:

  • Geo-Targeting
  • Keywords and Content
  • Link Building

International PPC

This section will look at how to devise and implement a global paid search plan and introduce the major search engines you should be aware of:

  • Yandex
  • Baidu
  • Naver

International Social Media

The final piece of the puzzle is social media, and this session will identify how you can win globally using social, with a focus on:

  • The major global social players
  • Developing an international social strategy
  • Global Reputation and Brand Management

 

Join us in Milan - Book Now!

 

 


+44 (0) 330 330 9000
International Search Summit @ SMX

Who should come to the International Search Summit?

Marketing Directors

looking to roll out their website internationally

Marketing Managers

who have their English search marketing under control but don't know how to tackle other language sites

Online Marketing Managers

who want to expand their search marketing campaign to new markets but don't know which ones to target

SEO's

who want to increase their knowledge and have their questions answered

Companies

who are missing important business opportunities in other countries and need to know how to capitalise on them