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ISS Munich: 4th April 2011

Agenda  - April 2011

9.00

The Top 10 Pitfalls of International Search

Why is international search different and what are the fundamentals to consider and implement when running international SEO and PPC campaigns? This session will highlight the major pitfalls and suggest ways to avoid them.

WebCertain

Andy Atkins-Krüger - WebCertain

 
9.30

BMW Case Study: International PPC

In this session, Florian will discuss how BMW uses international PPC as part of its global online marketing strategy, highlighting successful techniques and potential pitfalls of running multilingual paid search campaigns.

BMW
German Flag

Florian Resinger - BMW

 
9.55

Harnessing the Power of Global and Local Links

Do links have the same value in all markets, and search engines? Are global links as effective as local links? Can the same link building tactics be applied across all markets? These are just some of the questions that will be answered in this session.

 Grimm Digital
German Flag

Bastian Grimm - Grimm Digital GmbH

 
10.15

Q & A

Q & A
10.30

Coffee Break

Coffee Break
11.00

How Google Display Products Impact search

In this session, Steffen will examine how display can impact search and demonstrate how marketers can use display to boost their international search activities

 Google
German Flag

Steffen Ehrhardt - Google

 
11.25

Yahoo and Microsoft in Europe: A New opportunity?

The Yahoo! and Microsoft Search Alliance has been successfully implemented end of 2010 in North America and the international expansion of this partnership is now full steam ahead.Both companies anticipate the organic search transitions for the UK, France, Ireland, Germany, Spain and Italy to begin in the first quarter of 2011, with paid search transitions to follow. In this session, Cedric will discuss the implications and benefits of the search alliance in European markets and offer insights into how it will enhance international search campaigns.

 The Yahoo-Microsoft Search Alliance

Cedric Chambaz - Microsoft

 
11.55

Russian Power: Tips and Tools For Success

As the clear market leader in Russia, Yandex certainly understands the Russian market and works constantly to improve its service to users and drive innovation. Eugene Lomize, a Summit Medallion Speaker, will share insights into search in Russia and demonstrate the opportunities Yandex offers to help organisations effectively reach a Russian audience.

 

Evgeny Lomize - Yandex

 
12.20

Q & A

Q & A
12.30

Lunch

Lunch
1.30

Using Search To Build an Online Community

Xiha is a truly global online community with users from over 200 countries, speaking over 60 languages. In this session, Jani will discuss how Xiha used search and multilingual SEO techniques to build this community and reach potential users in multiple markets, as well as providing insights into key trends and online behaviour in specific global markets. .

 
Finnish Flag

Jani Penttinen - Xiha

 
2.00

The Power of Video for Global Engagement

Video is huge. That's a fact. But how do different cultures/countries respond to video marketing? How is video used in different world regions? What is popular, and what is not? This session will answer these questions and offer practical advice for marketers on how they can use YouTube effectively as part of a global marketing strategy.

 

Andreas Koetter - YouTube

 
2.30

Maximising International Video Reach

Understanding your target markets is one stage of your video marketing campaign but you still need to create good videos, which are relevant and accessible to your intended audience This session will guide you through the localization and optimization process for developing effective multilingual and multinational video campaigns.

 

Andy Atkins-Krüger - WebCertain

 
2.50

Q&A

Q & A
3.00

Afternoon coffee break

Coffee Break
3.30

Panel Session: Everything you wanted to know about International Search but were too afraid to ask!

This final panel of the day is an open Q&A session, where delegates can pose questions on anything related to international search and social to our global search panel. Its time to get the answers you've been searching for!

 
   
4.45

Round-Up & Medallion Speaker Winner

ISS Medallion
5.00

Networking

Drinks are served

** Sessions/Speakers may be subject to change

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International Search Summit @ SMX

Who should come to the International Search Summit?

Marketing Directors

looking to roll out their website internationally

Marketing Managers

who have their English search marketing under control but don't know how to tackle other language sites

Online Marketing Managers

who want to expand their search marketing campaign to new markets but don't know which ones to target

SEO's

who want to increase their knowledge and have their questions answered

Companies

who are missing important business opportunities in other countries and need to know how to capitalise on them