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International Search Summit Munich

16th March 2015



Agenda 2015


Introduction and Global Search Engine Headlines

We'll set the scene for the day with a look at the latest developments from the major global search engines and what that means for search marketers.  


Gemma Birch - Webcertain


International Opportunities

We all know the opportunities for businesses expanding into international markets are big - but just how big? Here we'll investigate some of the biggest and fastest growing global markets and identify the key opportunities for savvy organisations.



Immanuel Simonsen - Webcertain

10.15 Coffee Break
Coffee Break

The Global Search Engines - Google

Google remains the world's largest search engine, with a leading market share in many, many countries. Ensuring that Google displays the right language and country content to the right users is a key part of a successful international SEO strategy, and Gary Illyes will share insights into how to do this effectively


John Müller  - Google


The Global Search Engines - Yandex

Russia is Europe's largest internet market, and its homegrown search engine Yandex is the market leader, making it an essential channel for any organisation wishing to reach a Russian audience. Dominik will share insights into this intriguing market and demonstrate how to get the most out of a presence on Yandex.


Dominik Johnson - Yandex


International Keyword Research Uncovered

There is a lot to consider in international keyword research - from search engines to user behavior to language differences and peculiarities. We'll explore the factors to consider and share tips for achieving the most effective results from your keyword research activities.


Ben Lefebvre - Webcertain  




Scaling Marketing Efforts In A Global Brand

One of the major challenges for global marketers is achieving scale and finding an efficient and effective way to target multiple countries and languages. Nicolas Stadtelmeyer will share his experience of launching fashion brand Stylight internationally, discussing the approach they took to internationalisation and how they achieved scalability across markets.  


Nicolas Stadtelmeyer - Stylight 


Launching in a new Market: SEo Challenges and Checklist

When launching a website in a new country, its essential that SEO factors are taken into account to ensure this new site will be visible to relevant users in that market. Rahul will share tips for ensuring you tackle any issues as you launch, to avoid challenges and poor performance further down the line.


Rahul Gupta - Cuponation 


Undestanding Personas in International Content Creation

Understanding who your target audience is and what makes them tick is key to developing a relationship with them, and ultimately turning them into customers. We'll look at how to identify key personas in each target market, and then how to create targeted, relevant content which will engage with them and help you achieve your goals.


Andy Atkins-Krüger - Webcertain  


Afternoon coffee break

Coffee Break

RTSP Stream


Interactive Discussion and Final Q&A 

Share your experiences, hear from your peers and discuss the topics, questions and challenges that matter to you! This session aims to ensure you leave ISS with all the answers and insights you came to find!


Networking Drinks

Drinks are served

** Sessions/Speakers may be subject to change

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International Search Summit @ SMX

Who should come to the International Search Summit?

Marketing Directors

looking to roll out their website internationally

Marketing Managers

who have their English search marketing under control but don't know how to tackle other language sites

Online Marketing Managers

who want to expand their search marketing campaign to new markets but don't know which ones to target


who want to increase their knowledge and have their questions answered


who are missing important business opportunities in other countries and need to know how to capitalise on them