Munich: 29th March 2012

9.00

Introduction to International Search

Andy will introduce a day of international search by looking at the major issues marketers face targeting search engines globally.

9.30

Global Search and Social Trends

What are the key trends in search and social media around the world? How does online behaviour vary between web users in different markets? And how does this information help? In this session Brett will look at brand new data and discuss how marketers can use it to optimize and strengthen their global marketing efforts

10.00

Global Search & Social Case Study

Tracy will present a case study demonstrating how global search results were altered as a result of a social media crisis. She will discuss how the team identified, prioritised and addressed user behaviour to 'save' search results, customer satisfaction and avert social media doom.

10.50

Google: New Markup for Multilingual Content

Google has announced changes to the way it manages language/country targeting, which will affect anyone running websites in more than one language or country. This session will analyse the impact of the changes and offer advice on how to implement them effectively.

11.20

SEO: International Link Building

Covering the fundamentals of international link-building, as well as new developments Bastian will give a comprehensive guide to setting up and developing a successful global link-building campaign. He will present a comparison of several key markets to demonstrate the importance of building a localized strategy for each target market and share tactics for doing so.

11.50

Breakout Session: Interactive Debate

Breakout into small groups to discuss specific topics in more detail and share experiences, challenges and solutions. Each session will be led by a moderator.

Sessions will cover:

International SEO
International Link Building
Hosting and Domains

1.30

International PPC

be2 and C-Date are two leading international dating platforms, targeting 39 markets around the world. Head of SEM Niall Donohoe will discuss the complexities and challenges of running successful PPC campaigns in multiple languages and markets, sharing his experience of what works and what doesn't in international paid search.

2.00

Search Plus your World

As the digital world tries to assess the impact of Search Plus Your World, we examine what it means for international SEO. Will personalised results still be correctly geo-targeted? What impact will the location of a person's connections have on the results they see? Do the same rules apply in every market? Discover how Search Plus Your World will affect your world and what to do in order to optimise your global presence effectively.

2.30

Being Local Around The Globe

Now more than ever, users look for and expect a local experience online - but how can an international brand deliver that? Here we share tactics and tips for building a local presence around the world. 

3.30

Interactive debate: Breakout Sessions

Breakout into small groups to discuss specific topics in more detail and share experiences, challenges and solutions. Each session will be led by a moderator.

The most popular sessions will be run:

International SEO
International PPC
Global Social Media
Managing Global Search In-House
Global Mobile Search