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International Search Summit Munich

Global SEO

16th March 2015

We'll be bringing an international flair to SMX Munich on 16th March 2015, where we'll have a full day dedicated to the techniques, challenges and opportunities of international SEO. 

The International Search Summit Munich will focus specifically on the linguistic, cultural and technical challenges of managing websites in multiple languages and across multiple markets and provide actionable advice and tactics for buillding an effective web presence anywhere in the world.

Sign up to our mailing list to receive updates about the event or register today directly on the SMX Munich website.   

For a taster of what to expect, check out the 2015 agenda!

Agenda 2014

9.00

Introduction and Global Search Engine Headlines

We'll set the scene for the day with a look at the latest developments from the major global search engines and what that means for search marketers.  

 
  

Gemma Birch - Webcertain

 
9.30

Targeting the Remote Customer Globally

As the online world continues to change and develop, so do online customers. We need to be aware of their behaviors, issues and needs and the fact that they are buying remotely, from many different devices and locations. Andy will take a look at the wide range of search and usability factors that must be considered in international campaigns.

 
     

Andy Atkins-Krüger - Webcertain  

 
10.15

Coffee Break

Coffee Break
10.30

International Opportunities

We all know the opportunities for businesses expanding into international markets are big - but just how big? Here we'll investigate some of the biggest and fastest growing global markets and identify the key opportunities for savvy organisations.

 

   

Immanuel Simonsen - Webcertain

 
11.30

The Global Search Engines - Google

As more and more people access the internet through mobile devices, developing a mobile friendly site has never been more important. For international sites, this is even more true - with mobile leading desktop for internet access in many countries. John will share tips and advice for ensuring an effective mobile experience for international websites.

 

   

John Müller - Google

 
12.00

The Global Search Engines - Yandex

Yandex is Russia's leading search engine, so any organisation looking to grow its presence in Europe's biggest internet market needs to pay it some attention. Nodira will paint a picture of search in Russia and explain how marketers can utilise Yandex to achieve big results in this market.

 

   

Nodira Sadykova - Yandex

 
12.30

Lunch

Lunch
1.30

International Usability and CRO

A key factor in success is understanding the needs of the target market in each territory. Dan shows how this technique was used on a recent international usability project conducted in 3 different languages, and shares the results of A/B Split tests across multiple countries.

 
  

Dan Croxen-John - AWA Digital  

 
2.00

SEO-Localisation:Managing International Content

When you're creating multilingual websites, you need to think about both SEO and translation if you want to truly succeed. Emily will discuss the key benefits of this approach and share a case study to demonstrate its value.

 
  

Emily MacKenzie - Webcertain

 
2.30

Content - Challenges and Opportunities for International SEO and Global Teams

We all know how important content is, and international content management for SEO needs to cover multiple aspects - from team structure to different content types to measuring results. Marc-Oliver will delve into these issues and share examples from his experience at Ebookers.

 
  

Marc-Oliver Schmiedle - Ebookers 

 
3.00

Afternoon coffee break

Coffee Break
3.15

Geo-Targeting

At the heart of any international SEO effort is geo-targeting, but with various options and techniques out there, it is often an area that brings confusion and challenges. We'll attempt to debunk any geo-targeting myths and bring clarity to the possible solutions and best practice for reaching the right users, in the right places. 

 

Andy Atkins-Krüger - Webcertain  

 
4.00

International Keyword Research Uncovered

There is a lot to consider in international keyword research - from search engines to user behavior to language differences and peculiarities. We'll explore the factors to consider and share tips for achieving the most effective results from your keyword research activities.

 

Ben Lefebvre - Webcertain  

 
4.30

Final Q&A

 

 
   
5.00

Networking Drinks

Drinks are served

** Sessions/Speakers may be subject to change

If you would like to receive updates on the agenda and registration for International Search Summit Munich, sign up to our mailing list.


+44 (0) 330 330 9000
Super Early Bird Munich
International Search Summit @ SMX

Who should come to the International Search Summit?

Marketing Directors

looking to roll out their website internationally

Marketing Managers

who have their English search marketing under control but don't know how to tackle other language sites

Online Marketing Managers

who want to expand their search marketing campaign to new markets but don't know which ones to target

SEO's

who want to increase their knowledge and have their questions answered

Companies

who are missing important business opportunities in other countries and need to know how to capitalise on them