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International Search Summit Munich

Global Digital Marketing

16th March 2016

We'll be bringing an international flair to SMX Munich on 16th March 2016, where we'll have a full day dedicated to the techniques, challenges and opportunities of international SEO. 

The International Search Summit Munich will focus specifically on the linguistic, cultural and technical challenges of managing websites in multiple languages and across multiple markets and provide actionable advice and tactics for buillding an effective web presence anywhere in the world.

Sign up to our mailing list to receive updates about the event or register today directly on the SMX Munich website.   

Agenda 2016


Maximising International Opportunities

We all know the opportunities for businesses expanding into international markets are big – but just how big? Here we’ll investigate some of the biggest and fastest growing global markets and identify the key opportunities for savvy organisations.


Immanuel Simonsen - Webcertain


Creating A Winning Global Digital Strategy

When developing a digital strategy for an international business, there are so many factors to consider in order to provide a consistent, relevant and engaging experience for your customers. Cees Kardolus, Head of Digital, EMEA at SAP, will share his experience of running projects from a global perspective to local adoption. SAP’s 1DX (One Digital Experience) project will be leveraged to highlight some of the major challenges facing the all marketers involved, as well as solutions for overcoming them.



Cees Kardolus - SAP


Coffee Break

Coffee Break

International SEO Tips from Google

Google remains the world's largest search engine, with a leading market share in many, many countries. One of Google's best known Webmaster Trends Analysts, John Müller, will highlight some of the most common issues faced by international websites, as well focusing on how to implement some of the latest search features like AMPs and App-Indexing.


John Müller  - Google


Organic and Paid Insights for Yandex

Russia is Europe's largest internet market, and its home grown search engine Yandex is the market leader, making it an essential channel for any organisation wishing to reach a Russian audience. Dominik Johnson will cover key topics including using Yandex Webmaster Tools, the learnings from the “no-links” approach, as well as how advertisers can benefit from the new Yandex PPC auction model.


Dominik Johnson - Yandex


Creating Digital Success in China with Baidu

For many businesses, targeting China is high on the priority list. However, such a unique market requires a unique strategy and a good understanding of the culture and audience. This session will highlight some key facts to keep in mind when targeting China, as well as how to utilise its leading search engine Baidu to drive brand awareness and traffic.


Christina Xu - Webcertain  




Hreflang Implementations Across the Globe

Whether you want to optimize German pages specifically for Austria and another set for Germany, or you have English, Korean and Japanese versions of the same page, you'll need to use hreflang. As hreflang is probably among the most hard to implement Google standards out there, we want to get you started on the right foot and with the right game plan. Joost, having done implementations for several major international sites like the Guardian and, will guide you through the process.


Joost de Valk - Yoast 


Maintaining Organic Rankings in International Markets

SEO is an on-going process, with continual effort required to ensure you any good ranking positions are maintained and your brand remains competitive in each target market. Rahul Gupta, Head of SEO at Cuponation, will share learnings from his experience and provide tips for developing effective and agile SEO strategies for international campaigns.


Rahul Gupta - Cuponation 


Afternoon coffee break

Coffee Break

International Keyword Research Uncovered

There is a lot to consider in international keyword research - from search engines to user behavior to language differences and peculiarities. We'll explore the factors to consider and share tips for achieving the most effective results from your keyword research activities.


Ben Lefebvre - Webcertain  


Reporting on International Search Campaigns

Data has never been more important and being able to accurately track what is happening across all campaigns and online activity is essential. Andy will discuss some of the key metrics that matter in international campaigns and highlight factors to take into account when evaluating international performance. 


Interactive Discussion and Final Q&A 

Share your experiences, hear from your peers and discuss the topics, questions and challenges that matter to you! This session aims to ensure you leave ISS with all the answers and insights you came to find!


Networking Drinks

Drinks are served

** Sessions/Speakers may be subject to change

If you would like to receive updates on the agenda and registration for International Search Summit Munich, sign up to our mailing list.

+44 (0) 330 330 9000
International Search Summit @ SMX

Who should come to the International Search Summit?

Marketing Directors

looking to roll out their website internationally

Marketing Managers

who have their English search marketing under control but don't know how to tackle other language sites

Online Marketing Managers

who want to expand their search marketing campaign to new markets but don't know which ones to target


who want to increase their knowledge and have their questions answered


who are missing important business opportunities in other countries and need to know how to capitalise on them