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International Search Summit Munich

Global Digital Marketing

13th March 2017

We'll be bringing an international flair to SMX Munich on 13th March 2017, where we'll have a full day dedicated to the techniques, challenges and opportunities of international SEO. 

The International Search Summit Munich will focus specifically on the linguistic, cultural and technical challenges of managing websites in multiple languages and across multiple markets and provide actionable advice and tactics for buillding an effective web presence anywhere in the world.

Sign up to our mailing list to receive updates about the event or register today directly on the SMX Munich website.   

Agenda 2017

9.00

International Opportunities And The Global Landscape

We all know the opportunities for businesses expanding into international markets are big – but just how big? Here we’ll investigate some of the biggest and fastest growing global markets and identify the key opportunities for savvy organisations. 

 
  
 
 

Cultural Considerations For Driving International Campaigns

Understanding culture is fundamental when operating internationally. From the products users want and need to the way they consume information, from the calls-to-action used to payment methods available; these factors all impact the global online strategy of any business targeting multiple markets. Guido Jansen will highlight some of the most important cultural differences when it comes to online behaviour and share learnings from Euroflorist’s own global experience of operating in 12 countries and 8 languages.

 

   

Guido Jansen - Euroflorist

 
10.15

Coffee Break

Coffee Break
10.30

5 Top Tips For Running International PPC Campaigns

From testing a new market or product to expanding at scale, paid search remains a vital channel for international digital marketers. It is quick to implement and see results, and can help with everything from branding to conversions. Robin Heintze will share his top tips for how to effectively use paid search campaigns when expanding internationally and/or growing existing markets. He’ll share examples from real-life campaigns and actionable advice for getting the most out of your efforts.

 
  

Robin Heintze - Morefiremedia

 

Managing Multinational Paid Search Campaigns

How do you manage country campaigns, when there are multiple languages at play in that market? What about scaling efforts across more search engines than just Google? And where do you start with international keyword research and ad creation? Mihai Popescu will share examples and insights from his experience working for two leading global travel websites and provide tips for improving efficiency and performance.

 
  

Mihai Irinel Popescu - Hotels Combined 

 

Yandex: Trends And Digital Advertising Opportunities In Russia

Russia is Europe's largest internet market, and its home grown search engine Yandex is the market leader, making it an essential channel for any organization wishing to reach a Russian audience. Dominik Johnson will cover key topics including successful strategies in Russia and rules to follow. Dominik will share insights and he will show you trends in several important segments which will help you to define your cross boarder strategy to grow.

 

Dominik Johnson - Yandex

 
12.15

Lunch

Lunch

Geo-Targeting And Hreflang

This topic is at the heart of international SEO, as geo-targeting has a huge impact on the success and performance of global websites. Google’s John Muller will dive into the different geo-targeting options available and provide guidance on how to select the best option for your website, as well as how to ensure correct implementation.

 

John Müller - Google

 

International Site Speed: A Complete Guide To Super-Speed Around The World

Site speed is an important factor for search engines and users alike: a slow site most likely means slow sales and low rankings. Bastian Grimm will share his top strategies for ensuring your site loads as fast as possible, wherever in the world it’s been accessed. He’ll dig into mobile optimisation, CDNs, AMP, as well as sharing insights into which tools can help when optimising site speed on an international scale.  

 

Bastian Grimm - Peak Ace AG

 

Implementing Effective Multilingual Website Optimisation

One of the biggest challenges in international SEO is getting the technical implementation correct, ensuring that both users and search engines will have a seamless experience on your site and find the information they seek. Jesse James Woods will share some tips and tactics for getting your technical SEO right, including hreflang and canonical tags, internal linking across domains, effectively utilising search console and useful tools for monitoring organic performance in different global markets.

 
  

Jesse James Woods - Kayak

 
3.15

Afternoon coffee break

Coffee Break
3.30

How To Achieve Digital Success In China

For many businesses, targeting China is high on the priority list. However, such a unique market requires a unique strategy and a good understanding of the culture and audience. This session will highlight some key facts to keep in mind when targeting China, as well as how to utilise its leading search engine Baidu to drive brand awareness and traffic.

 

Christina Xu - Webcertain

 
4.15

Final Q&A

Share your experiences, hear from your peers and discuss the topics, questions and challenges that matter to you! This session aims to ensure you leave ISS with all the answers and insights you came to find!

 
   

** Sessions/Speakers may be subject to change

If you would like to receive updates on the agenda and registration for International Search Summit Munich, sign up to our mailing list.


International Search Summit @ SMX

Who should come to the International Search Summit?

Marketing Directors

looking to roll out their website internationally

Marketing Managers

who have their English search marketing under control but don't know how to tackle other language sites

Online Marketing Managers

who want to expand their search marketing campaign to new markets but don't know which ones to target

SEO's

who want to increase their knowledge and have their questions answered

Companies

who are missing important business opportunities in other countries and need to know how to capitalise on them