International Search Summit New York

8.30

Introducing International Search & The Global Players

Andy looks at the key components involved in building a successful international web campaign and introduces the main players in global search marketing

9.00

Enter New Markets: How To Go Global

Choosing to go global is one thing, but deciding which international markets to target is another. There are many factors to consider and failing to take them all into account could lead to you wasting valuable resources and missing opportunities. Michael will present a global scorecard which will help you identify which markets offer the most potential for your products/services.

9.30

Global Search & Social Behaviors and Trends

What are the key trends in search and social media around the world? How does online behavior vary between web users in different market? And how does this information help? Brett will present brand new data and discuss how marketers can use it to optimize and strengthen their global marketing efforts.

10.30

International SEO

International SEO has different challenges and complexities, than optimizing a site in one language for one market. This session will examine key elements of international seo including links, keywords and content and suggest techniques and tactics for successful implementation.

11.00

Indexing International Social Signals

Traditional search engines don't capture and integrate the link signals available from social networks, yet link-level signals provide the best way to identify new, fresh links resonating within the social web and can be segmented by language and country, providing vital country-by-country insight. Rishab will look at the different methods used to index social search signals and the benefits of doing so.

11.30

Geo-Targeting: TLDS, Local Domains, Sub-Domains and Folders

Andy will address the complex area of domains and hosting in international search, looking at the use of TLDs, local domains, sub-domains and folders on global websites and providing examples of best practice.

1.00

Managing Global SEO and PPC In-House

LexisNexis is offers content, information analytics and workflow solutions for professionals in over 100 countries, across six continents. Global Search Manager Janet Bartoli will demostrate how LexisNexis manages its international search programs and share learnings from her experiences.

1.25

The Impact of Cultural Differences On International Search

As search engines including Yandex and Naver have demonstrated, local search engines succeed in their native countries because they understand the market, the language and the users. This session will focus on key cultural differences between international markets, varying from expressing personal opinions to legal standards and highlight the relevance and impact they have on both search marketers and search engines targeting a global audience.

1.50

Making an Impact in Russia

Dominating the search marketing in Russia, Yandex has proven that it understands how to deliver a quality search experience for Russia users. Preston will share insights into the Russian market and the use of Yandex in online marketing campaigns in Russia.

2.20

Navigating Search in South Korea

South Korea is one of most advanced Asian markets when it come to the web, and one of the few global markets where Google doesn't dominate. Homegrown search engine Naver will introduce the South Korean search market and demonstrate effective tactics for running successful online campaigns in the country

3.20

Interactive debate: Breakout Sessions

Delegates will have the opportunity to choose one of several sessions, each focusing on a specific aspect of global online marketing. These smaller sessions are designed to facilitate discussions amongst the group and enable attendees to share the issues they face and they solutions they've found. Each session will be led by an moderator.

ONLY 2-3 SESSIONS WILL RUN. ATTENDEES WILL BE ASKED TO SELECT THEIR PREFERED SESSION AND THE MOST POPULAR WILL RUN. 

The list of choices are:

International SEO              Link Building
International PPC              Mobile Search
Global Social Media          Geotargeting & Domains