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New York: September 28th 2015

Join Us at SMX East

Join us at the International Search Summit for a day of content, debate and discussion about the most important issues in international online marketing.

Hear from search engines, practitioners of international search campaigns and in-house global marketers, who will share their experiences, as well as tips and tactics to help improve any multilingual web marketing activities.

With numerous networking sessions, Q&A time and group discussions, we ensure you can ask any questions you have and leave with the answers you need to drive your global business forward.

ISS is one of several events run on the SMX workshop day, so when registering, select the workshop option and you’ll be able to select the International Search Summit specifically during the registration process.

For speaker and registration updates, sign up to our mailing list

"The International Search Summit is a must-attend event for anyone involved in International search. The mix of topics covered was perfect, and the number of countries represented by the presenters was impressive. I would recommend this to anyone attending SMX in the future who is looking to improve their knowledge in the International search space." Alan Suchan, Fathom

Agenda

9.00

Maximizing International Opportunities

We all know the opportunities for businesses expanding into international markets are big - but just how big? Here we'll investigate some of the biggest and fastest growing global markets and identify the key opportunities for savvy organisations.

 

   

Immanuel Simonsen - Webcertain

 
9.40

Avoiding Mistakes in Global SEO

Many multinationals have seen huge successes and major fails in the pursuit of international expansion. Drawing on his vast experience, Bill will look at some of these examples, as well as provide practical tactics and techniques to ensure efficiency and effectiveness in global campaigns.

 

Bill Hunt - Back Azimuth Consulting

 
10.20

Coffee Break

Coffee Break
10.40

Atlassian: Lessons Learned from Project France and International Expansion

Dave Cook, Head of Global Online Marketing for Atlassian will share his experience of expanding internationally, sharing key lessons they learned from their first market France and providing SEO and SEM tips for businesses operating in multiple markets and languages.

 
     

Dave Cook - Atlassian  

 
11.20

Paid & Programatic: The Golden Ticket to International Effectiveness  

When launching in new markets, it can be a challenge to build brand awareness and trust, both of which are vital to achieving those all important conversions. Michael will demonstrate the value of using paid search and social, as well as RTB campaigns to consolidate your brand in international markets.

 
     

Michael Bonfils - SEM International  

 
12.00

Lunch

Lunch
1.00

International Keyword Research Uncovered

There is a lot to consider in international keyword research - from search engines to user behaviour to language differences and peculiarities. We'll explore the factors to consider and share tips for achieving the most effective results from your keyword research activities.

 
     

Ben Lefebvre - Webcertain

 
1.40

Creating Digital Success in China With Baidu

With internet users and online shoppers expected to reach 730 million and 380 million respectively by 2016, search has become an integral marketing component for brands hoping to gain a foothold in the China market. Frankie from Baidu International, China's top search engine giant, will share some insights on online behavior of Chinese consumers and the latest digital trends to help you capitalise on opportunities in the digital space.

 
Hong Kong

Frankie Ho - Baidu International

 
2.20

Yandex and Russia

Russia is Europe's largest internet market, and its homegrown search engine Yandex is the market leader, making it an essential channel for any organisation wishing to reach a Russian audience. Preston will share insights into this intriguing market and demonstrate how to get the most out of a presence on Yandex.

 

Melissa McDonald - Yandex

 
3.00

Afternoon coffee break

Coffee Break
3.15

Hreflang and Geo-Targeting Explained

At the heart of any international SEO effort is geo-targeting, but with various options and techniques out there, it is often an area that brings confusion and challenges. Google Engineer Gary Illyes focuses on providing support for its hreflang mark-up and will provide clarity on how to use, best practice tips and answers to any geo-targeting questions you may have.

 
romania

Gary Illyes - Google

 
4.00

The Global Search Engines: Ranking Factors

We'll look at how the different ranking factors taken into account by the global search engines and SEO considerations if you're targeting markets where they are present.

 
  

Andy Atkins-Krüger - Webcertain

 
4.30

Group Discussion and Final Q&A

 
  

 

 
5.00

Networking Drinks

 

 
   

** Sessions/Speakers may be subject to change


+44 (0) 330 330 9000
International Search Summit @ SMX