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International Search Summit - PPC Programme November 2008

8.30 Welcome Coffee

9.00 Introduction - International Paid Search

Andy Atkins-Krüger - WebCertain

9.30 Managing successful international paid search campaigns

Stephanie Kidder - Pinnacle Systems

10.00 The European Search Landscape

Alex Burmaster - Nielsen Online

10.20 Q & A

10.30 Coffee and biscuits

10.50 Running Paid Search Campaigns in Russia

Eugene Lomize - Yandex

11.15 Microsoft adCenter - Now andThe Future

Ed Pushman - Microsoft adCenter

11.40 Search in Scandinavia

Christer Pettersson - Eniro

12.05 - Q & A

12.30 Lunch

1.30 Paid Search Charity Donations

Andy Atkins-Krüger - WebCertain

Kristjan Mar Hauksson - Nordic eMarketing

Dixon Jones - Receptional


2.00 Usability - Its Importance and Application to both SEO and SEM

Shari Thurow - Omni Marketing Interactive

2.30 Worldvision Paid Search Strategy - How to Sing in Tune with Emerging Markets

Lesley Richards - WebCertain

Samia Kesseiri - WebCertain

3.00 Localisation for Paid Search

Isabella Ballanti - WebCertain

3.15 Q & A

3.30 Afternoon coffee break

3.45 Keywords and Conversions in Paid Search - An Overview on Campaign Organisation

Sante Achille - Multilingual Search news blog editor

4.05 Behavioural Targeting and Onsite Optimisation

Michael Beck - Divolution

4.25 The challenges and solutions for managing stakeholders in many countries

Jessica Bowman -

4.45 The Facebook Phenomenon - Social Networking around the globe

Anne Kennedy - Beyond Ink

5.15 Lessons learned from the day and final Q&A

Andy Atkins-Krüger - WebCertain

5.30 Networking reception hosted by WebCertain

International Search Summit @ SMX

Who should come to the International Search Summit?

Marketing Directors

looking to roll out their website internationally

Marketing Managers

who have their English search marketing under control but don't know how to tackle other language sites

Online Marketing Managers

who want to expand their search marketing campaign to new markets but don't know which ones to target


who want to increase their knowledge and have their questions answered


who are missing important business opportunities in other countries and need to know how to capitalise on them