International Search Summit - PPC Programme November 2008

9.00 Introduction - International Paid Search

Andy Atkins-Krüger - WebCertain

9.30 Managing successful international paid search campaigns

Stephanie Kidder - Pinnacle Systems

10.00 The European Search Landscape

Alex Burmaster - Nielsen Online

10.20 Q & A

10.30 Coffee and biscuits

10.50 Running Paid Search Campaigns in Russia

Eugene Lomize - Yandex

11.15 Microsoft adCenter - Now andThe Future

Ed Pushman - Microsoft adCenter

11.40 Search in Scandinavia

Christer Pettersson - Eniro

12.05 - Q & A

12.30 Lunch

1.30 Paid Search Charity Donations

Andy Atkins-Krüger - WebCertain

Kristjan Mar Hauksson - Nordic eMarketing

Dixon Jones - Receptional

2.00 Usability - Its Importance and Application to both SEO and SEM

Shari Thurow - Omni Marketing Interactive

2.30 Worldvision Paid Search Strategy - How to Sing in Tune with Emerging Markets

Lesley Richards - WebCertain

Samia Kesseiri - WebCertain

3.00 Localisation for Paid Search

Isabella Ballanti - WebCertain

3.15 Q & A

3.30 Afternoon coffee break

3.45 Keywords and Conversions in Paid Search - An Overview on Campaign Organisation

Sante Achille - Multilingual Search news blog editor

4.05 Behavioural Targeting and Onsite Optimisation

Michael Beck - Divolution

4.25 The challenges and solutions for managing stakeholders in many countries

Jessica Bowman - SEOinhouse.com

4.45 The Facebook Phenomenon - Social Networking around the globe

Anne Kennedy - Beyond Ink

5.15 Lessons learned from the day and final Q&A

Andy Atkins-Krüger - WebCertain

5.30 Networking reception hosted by WebCertain