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November 2009 Agenda

International Search Summit - SEO Agenda

8.30 Welcome Coffee

Andy Atkins-Krüger hosts the International Search Summit9.00 Welcome and Introduction

Andy Atkins-Krüger - WebCertain

9.15 Global Search Strategies - More

Bill Hunt - Back Azimuth Consulting

9.45 Beyond Blue Links: key consumer insights that have shaped Microsoft's search strategies and the development of Bing. More

  Peter Maxmin - Bing

10.15 Q & A

10.30 Coffee and biscuits

10.50 International Keyword Research

  Andy Atkins-Krüger - WebCertain

11.10 The International Challenges of Local Search - More

  Will Critchlow - Distilled

Massimo Burgio on creating a search buzz11.30 Universal Search and Digital Asset Optimisation - More

  Anne Kennedy - Beyond Ink

11.50 Brand Reputation Management: An Italian Case History

  Massimo Burgio-  Global Search Strategies

12.20 - Q & A

12.30 Lunch

1.30 Panel Debate - Link Building

       What is the best type of Link? - More


Alex Chudnovsky - Founder of MajesticSEO

Andy Langton - CTO Receptional

Moderator: Dixon Jones

Sponsored by Receptional   

2.00 Advanced link analysis using MajesticSEO - more

Dixon Jones - Receptional 

2.25 Using Online PR for Links - More

Kristjan Mar Hauksson - Nordic eMarketing

2.45 Search in Japan - More

Motoko Hunt - AJPR

Koichiro Fukasawa - Wasabi Communications

3.15 Q & A

3.25 Afternoon coffee break

3.45 Optimising for Baidu - More

Ching-Yun Huang - WebCertain

Our speaker is a Chinese speaker from Taiwan, however Baidu is a Chinese search engine

4.05 Search in Holland

Bas van den Beld -

4.25 How to Target Key Latin American Markets

  Ana Leckenby - WebCertain

4.45 Managing Websites Across Multiple Markets - More

  David Sowerby - Straker Software

5.10 Summing Up and Networking Reception


International Search Summit @ SMX

Who should come to the International Search Summit?

Marketing Directors

looking to roll out their website internationally

Marketing Managers

who have their English search marketing under control but don't know how to tackle other language sites

Online Marketing Managers

who want to expand their search marketing campaign to new markets but don't know which ones to target


who want to increase their knowledge and have their questions answered


who are missing important business opportunities in other countries and need to know how to capitalise on them