November 2009 Agenda
International Search Summit - SEO Agenda
8.30 Welcome Coffee
9.00 Welcome and Introduction
Andy Atkins-Krüger - WebCertain
9.15 Global Search Strategies - More
Bill Hunt - Back Azimuth Consulting
9.45 Beyond Blue Links: key consumer insights that have shaped Microsoft's search strategies and the development of Bing. More
Peter Maxmin - Bing
10.15 Q & A
10.30 Coffee and biscuits
10.50 International Keyword Research
Andy Atkins-Krüger - WebCertain
11.10 The International Challenges of Local Search - More
Will Critchlow - Distilled
11.30 Universal Search and Digital Asset Optimisation - More
Anne Kennedy - Beyond Ink
11.50 Brand Reputation Management: An Italian Case History
Massimo Burgio- Global Search Strategies
12.20 - Q & A
12.30 Lunch
1.30 Panel Debate - Link Building
What is the best type of Link? - More
Panelists:
Alex Chudnovsky - Founder of MajesticSEO
Andy Langton - CTO Receptional
Moderator: Dixon Jones
Sponsored by Receptional
2.00 Advanced link analysis using MajesticSEO - more
Dixon Jones - Receptional
2.25 Using Online PR for Links - More
Kristjan Mar Hauksson - Nordic eMarketing2.45 Search in Japan - More
Motoko Hunt - AJPR Koichiro Fukasawa - Wasabi Communications
3.15 Q & A
3.25 Afternoon coffee break
3.45 Optimising for Baidu
- More
Ching-Yun Huang - WebCertainOur speaker is a Chinese speaker from Taiwan, however Baidu is a Chinese search engine
4.05 Search in Holland
Bas van den Beld - Searchcowboys.com
4.25 How to Target Key Latin American Markets
Ana Leckenby - WebCertain
4.45 Managing Websites Across Multiple Markets - More
David Sowerby - Straker Software
5.10 Summing Up and Networking Reception
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Who should come to the International Search Summit?Marketing Directors looking to roll out their website internationally
Marketing Managers who have their English search marketing under control but don't know how to tackle other language sites
Online Marketing Managers who want to expand their search marketing campaign to new markets but don't know which ones to target
SEO's who want to increase their knowledge and have their questions answered
Companies who are missing important business opportunities in other countries and need to know how to capitalise on them