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ISS San Jose

March 2013

Connect with International Search Specialists


The agenda below, from 2013, will give you a taste of what to expect.

Agenda 2013

8.30

Introduction and Global Search Engine Headlines

An introduction of what to expect from the day and to the topic of international search, with a look at some of the latest global search engine developments
  

 
   Webcertain

Gemma Birch - WebCertain

 
9.15

Lessons Learnt from an International Rollout

Eli will look at the key steps involved in rolling out an SEO campaign in a new market/language, highlighting the fundamentals to consider and sharing lessons learnt from previous experiences.

 
      SurveyMonkey

Eli Schwartz - SurveyMonkey  

 
9.45

Links, Brand, Digital PR & Reputation on an International Stage

Mel Carson from Majestic SEO takes us on a whirlwind tour of just how link intelligence can be useful in gaining a competitive edge wherever you are (or wherever you want to be) in the world!

 
        

Mel Carson - Majestic SEO

 
10.15

Coffee Break

Coffee Break
10.45

Understanding and Implementing Geo-Targeting

When targeting multiple countries and languages, ensuring that the right content appears in front of the right user is one the biggest challenges. This is the complete guide to planning a geo-targeting strategy for your global websites.

 
Webcertain   

Andy Atkins-Krüger - WebCertain

 
11.15

Keynote: Fireside Chat with Google

Maile Ohye, Senior Developer Programs Engineer at Google, will be talking with Andy Atkins-Krüger about the challenges, solutions and best practices of running global websites and targeting a multilingual audience. 

 
  

Maile Ohye - Google

 
12.15

Lunch

Lunch
1.15

Using Keywords to Drive Global Success

We all know keywords are important for search - but how can this valuable data be used in a wider business context to boost global performance? Here we'll look at how keyword data can help understand international markets and shape a global strategy.   

  Back Azimuth

Bill Hunt - Back Azimuth Consulting

 
1.45

Content Acquisition for Global Organizations

There is no doubt that content is key to online success yet creating and managing content internationally is no easy task. Aris will share tips nand techniques for developing a global content strategy, using content tactically and managing that all important ROI.

 
   Orbitz

Aris Vrakas - Orbitz

 
2.15

International Content Strategies

Christina will look at some of the factors to consider when planning international content strategies and use case studies to demonstrate real-life scenarios.

 

Christina Zila - Textbroker

 
2.45

Afternoon coffee break

Coffee Break
3.15

Succeeding in Europe's Largest Internet Market: Russia

Russia is the biggest internet market in Europe, yet is one of the most challenging for international organisations to enter. Understanding and using Russia's leading search engine Yandex is essential for any business targeting Russian users and here, Preston will give insights and advice on how to do this.

 
  

Preston Carey - Yandex  

 
3.45

Interactive debate: Breakout Sessions

Breakout into small groups to discuss specific topics in more detail and share experiences, challenges and solutions. Each session will be led by a moderator.

 
   
4.45

Round-Up & Medallion Speaker Winner

ISS Medallion
5.00

Networking Drinks

Drinks are served

** Sessions/Speakers may be subject to change

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International Search Summit @ SMX