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International Search Summit

San Jose - Global SEO Edition

March 2 2015

We'll be back in sunny San Jose on 2nd March 2015 for the International Search Summit at SMX West, with an International Search Summit focused entirely on international SEO issues, challenges and tactics. Some of Webcertain's SEO specialists, along with Special Guests, will be sharing the latest techniques, tips and insights for achieving great SEO results, anywhere in the world. 

If you'd like to receive updates for the event, sign up to our mailing list or register today directly on the SMX West website (select the workshop option). 

Check out the 2014 agenda for a taster of what to expect.

Agenda 2014

9.00

Introduction and Global Search Engine Headlines

We'll set the scene for the day with a look at the latest developments from the major global search engines and what that means for search marketers.  

 
  

Gemma Birch - Webcertain

 
9.30

Targeting the Remote Customer Globally

As the online world continues to change and develop, so do online customers. We need to be aware of their behaviors, issues and needs and the fact that they are buying remotely, from many different devices and locations. Andy will take a look at the wide range of search and usability factors that must be considered in international campaigns.

 
     

Andy Atkins-Krüger - Webcertain  

 
10.00

Coffee Break

Coffee Break
10.15

International Opportunities

We all know the opportunities for businesses expanding into international markets are big - but just how big? Here we'll investigate some of the biggest and fastest growing global markets and identify the key opportunities for savvy organisations.

 

   

Immanuel Simonsen - Webcertain

 
11.15

The Global Search Engines - Yandex

Russia is Europe's largest internet market, and its homegrown search engine Yandex is the market leader, making it an essential channel for any organisation wishing to reach a Russian audience. Preston will share insights into this intriguing market and demonstrate how to get the most out of a presence on Yandex.

 
  

Preston Carey - Yandex

 
11.45

The Global Search Engines - Baidu

As the leading search engine in the world's biggest and most lucrative internet market, Baidu is very important for international marketers wishing to make an impact in China. Sarah will explore this challenging market and explain the value Baidu can add to Chinese search campaigns.

 
  

Sarah Holtzman - China Search Int'l / Baidu

 
12.15

Lunch

Lunch
1.30

Global SEO in Action: Stories from Adobe's International Journey

Adobe is a global brand, with a far-reaching presence all around the world. Dave Lloyd, Senior Global Search Manager, will share some of their international experiences, providing insights and learnings from Adobe's global SEO activities.

 
  

Dave Lloyd - Adobe

 
2.15

Geo-Targeting Explained

At the heart of any international SEO effort is geo-targeting, but with various options and techniques out there, it is often an area that brings confusion and challenges. We'll attempt to debunk any geo-targeting myths and bring clarity to the possible solutions and best practice for reaching the right users, in the right places. 

 

Andy Atkins-Krüger - Webcertain  

 
3.00

Afternoon coffee break

Coffee Break
3.15

International Keyword Research Uncovered

There is a lot to consider in international keyword research - from search engines to user behavior to language differences and peculiarities. We'll explore the factors to consider and share tips for achieving the most effective results from your keyword research activities.

 

Ben Lefebvre - Webcertain  

 
3.45

Going Responsive Globally

We've passed the point of debating if mobile is important, we know it is! This means that optimising your website for mobile devices is vital if you want to engage your users and get those all important conversions. Jeremiah will share Logitech's experience of launching a responsive program globally, with insights into the decisions made and the data that informed them.

 
  

Jeremiah Andrick - Logitech

 
4.30

Final Q&A

 

 
   
5.00

Networking Drinks

Drinks are served

** Sessions/Speakers may be subject to change

If you would like to receive updates on the agenda and registration for International Search Summit San Jose, sign up to our mailing list.


+44 (0) 330 330 9000
International Search Summit @ SMX