San Jose: March 14th 2013

SMX West

Connect with International Search Specialists

We'll be back in sunny San Jose on March 14th for the International Search Summit at SMX West.  

If you'd like to receive updates for the event, sign up to our mailing list

Speakers will be added to the agenda as they are confirmed, but the agenda below will give you a taste of what to expect.

Agenda

8.30 Introduction and Global Search Engine Headlines An introduction of what to expect from the day and to the topic of international search, with a look at some of the latest global search engine developments
Gemma Birch - WebCertain

9.15 Lessons Learnt from an International Rollout Eli will look at the key steps involved in rolling out an SEO campaign in a new market/language, highlighting the fundamentals to consider and sharing lessons learnt from previous experiences.
Eli Schwartz - SurveyMonkey

9.45 Links, Brand, Digital PR & Reputation on an International Stage Mel Carson from Majestic SEO takes us on a whirlwind tour of just how link intelligence can be useful in gaining a competitive edge wherever you are (or wherever you want to be) in the world!
Mel Carson - Majestic SEO

10.15 Coffee Break

10.45 Understanding and Implementing Geo-Targeting When targeting multiple countries and languages, ensuring that the right content appears in front of the right user is one the biggest challenges. This is the complete guide to planning a geo-targeting strategy for your global websites.
Andy Atkins-Krüger - WebCertain

11.15 Keynote: Fireside Chat with Google Maile Ohye, Senior Developer Programs Engineer at Google, will be talking with Andy Atkins-Krüger about the challenges, solutions and best practices of running global websites and targeting a multilingual audience.
Maile Ohye - Google

12.15 Lunch

1.15 Using Keywords to Drive Global Success We all know keywords are important for search - but how can this valuable data be used in a wider business context to boost global performance? Here we'll look at how keyword data can help understand international markets and shape a global strategy.
Bill Hunt - Back Azimuth Consulting

1.45 Content Acquisition for Global Organizations There is no doubt that content is key to online success yet creating and managing content internationally is no easy task. Aris will share tips nand techniques for developing a global content strategy, using content tactically and managing that all important ROI.
Aris Vrakas - Orbitz

2.15 International Content Strategies Christina will look at some of the factors to consider when planning international content strategies and use case studies to demonstrate real-life scenarios.
Christina Zila - Textbroker

2.45 Afternoon coffee break

3.15 Succeeding in Europe's Largest Internet Market: Russia Russia is the biggest internet market in Europe, yet is one of the most challenging for international organisations to enter. Understanding and using Russia's leading search engine Yandex is essential for any business targeting Russian users and here, Preston will give insights and advice on how to do this.
Preston Carey - Yandex

4.45 Round-Up & Medallion Speaker Winner

5.00 Networking Drinks

** Sessions/Speakers may be subject to change

If you would like to receive updates on the agenda and registration for International Search Summit San Jose, sign up to our mailing list.