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International Search Summit

SMX West in San Jose

March 2 2015

We'll be back in sunny San Jose on 2nd March 2015 for the International Search Summit at SMX West, with an International Search Summit focused entirely on international SEO issues, challenges and tactics. Some of Webcertain's SEO specialists, along with Special Guests, will be sharing the latest techniques, tips and insights for achieving great SEO results, anywhere in the world. 

If you'd like to receive updates for the event, sign up to our mailing list or register today directly on the SMX West website (select the workshop option). Workshop only and ISS-SMX combo passes are both available.

Agenda

9.00

Introduction and Global Search Engine Headlines

We'll set the scene for the day with a look at the latest developments from the major global search engines and what that means for search marketers.  

 
  

Gemma Birch - Webcertain

 
9.30

International Opportunities

We all know the opportunities for businesses expanding into international markets are big - but just how big? Here we'll investigate some of the biggest and fastest growing global markets and identify the key opportunities for savvy organisations.

 

   

Immanuel Simonsen - Webcertain

 
10.15 Coffee Break
Coffee Break
10.30

Scaling International SEO and SEM Campaigns

A major international marketing challenge is finding ways to effective scale activities and campaigns across multiple languages and markets. Brittany will share tips and advice from her experience at SurveyMonkey on how to acheive this.

 

Brittany Bingham - Survey Monkey

11.00

International Keyword Research Uncovered

There is a lot to consider in international keyword research - from search engines to user behavior to language differences and peculiarities. We'll explore the factors to consider and share tips for achieving the most effective results from your keyword research activities.

 

Ben Lefebvre - Webcertain  

 
11.30

Undestanding Personas in International Content Creation

Understanding who your target audience is and what makes them tick is key to developing a relationship with them, and ultimately turning them into customers. We'll look at how to identify key personas in each target market, and then how to create targeted, relevant content which will engage with them and help you achieve your goals.p>

 

Andy Atkins-Krüger - Webcertain  

 
12.15

Lunch

Lunch
1.30

The Global Search Engines - Google

Google remains the world's largest search engine, with a leading market share in many, many countries. Ensuring that Google displays the right language and country content to the right users is a key part of a successful international SEO strategy, and Gary Illyes will share insights into how to do this effectively

 
  

Gary Illyes - Google

 
2.10

The Global Search Engines - Yandex

Russia is Europe's largest internet market, and its homegrown search engine Yandex is the market leader, making it an essential channel for any organisation wishing to reach a Russian audience. Preston will share insights into this intriguing market and demonstrate how to get the most out of a presence on Yandex.

 
  

Melissa MacDonald - Yandex

 
2.50

The Global Search Engines - Baidu

As the leading search engine in the world's biggest and most lucrative internet market, Baidu is very important for international marketers wishing to make an impact in China. Sarah will explore this challenging market and explain the value Baidu can add to Chinese search campaigns.

 
  

Sarah Holtzman -  Baidu International

 
3.30

Afternoon coffee break

Coffee Break
3.45

Interactive Discussion and Final Q&A 

Share your experiences, hear from your peers and discuss the topics, questions and challenges that matter to you! This session aims to ensure you leave ISS with all the answers and insights you came to find!

 
   
5.00

Networking Drinks

Drinks are served

** Sessions/Speakers may be subject to change

If you would like to receive updates on the agenda and registration for International Search Summit San Jose, sign up to our mailing list.


+44 (0) 330 330 9000
International Search Summit @ SMX