Seattle: June 7th

Bell Harbor Conference Center

The next International Search Summit will be in Seattle on June 7th 2012, alongside SMX Advanced. 

The International Search Summit Seattle will complement the advanced content of SMX with an entire day focusing on the complexities, challenges and opportunities of international search and social media marketing. If you are targeting multiple languages, countries and cultures this one day event will arm you with a wealth of ideas, techniques and solutions to implement in your campaigns.

Agenda

8.30 Speaking in Tongues: International Search Andy will set the scene for the day highlighting advanced techniques for creating and managing successful international search campaigns and demonstrating best practice
Andy Atkins-Krüger

9.00 Baidu: Seizing the Opportunity in China Cui Min, Baidu's Senior Product Manager and Head of the Phoenix Nest team will talk about how Baidu maintains its leading position in the world's largest internet market and how search marketers and advertisers can use Baidu to effectively target a Chinese audience.
Cui Min

9.35 Yandex: Innovating in Russia Yandex's understanding and reverence of the Russian language enables it to provide a quality search experience for users and has helped it achieve its majority market share in Russia. Yandex will share insights into the Russian market and the use of Yandex in online marketing campaigns in Russia.
Preston Carey

10.10 Coffee Break

10.30 Managing Paid Search Globally Chris Creel, Global Paid Search Lead at Dell will share learnings and best practice for running paid search programs across multiple markets
Chris Creel

11.00 Process Management and Evaluation in Global Search A deeper analysis of the processes involved in successfully running global search campaigns, presenting tried and tested techniques for evaluating and improving processes and performance on an international scale.
Bill Hunt

11.30 International Domain Names and Local Hosting How to structure an international website, which domains to use and where to host are questions asked by many organisations trying to build a global web presence. Andy will address these issues and offer tips for developing a a successful strategy for global websites.
Andy Atkins-Krüger

12.00 Lunch

1.00 Information Scent in International SEO Search Usability expert Shari Thurow will discuss the importance of information scent for international SEO and explore the impact of culture and language on the user journey and user experience.
Shari Thurow

1.30 Social Signals in International Search How does social media impact search, and does the impact vary from country to country, region to region. Delegates will learn on social media tactics and techniques that can boost global search performance
Jeremiah Andrick

2.00 Learning and Earning Through Social Media The Microsoft Advertising team have been using social media to educate, encourage sales, lower costs and build relationships with customers in all parts of the globe for over 5 years. Jenny Leahy will share their story and give some tips, tricks and best practices on how to quickly execute social media tactics, and measure return on investment.
Jenny Leahy

2.30 Afternoon coffee break

2.50 Android vs Apple IOS vs Windows Where do these platforms stand in the global market and what are the keys to success in the battle of mobile? GlobalWebIndex Lead Analyst, Brett Petersen, will present the current market status of the major handset makers across 22 advanced and emerging economies and then delve into the global strategy of each. He will then compare it with GlobalWebIndex consumer data and deliver strategic insight on building an effective global mobile strategy

Brett Petersen

3.10 Optimising for Mobile Search Anne will round-off the mobile discussion by looking at the process of optimising web content for mobile devices and sharing best practice recommendations
Anne Kennedy

4.45 Round-Up & Medallion Speaker Winner

5.00 Networking Drinks

** Sessions/Speakers may be subject to change

Praise for the International Search Summit San Jose

"I've been to many different search conferences over the years, and not all the sessions are always helpful. However, the International Search Summit was worth every minute of my time. I had full confidence in the expertise of all the speakers since they had intimate working knowledge with both small and large sites, and provided great insights into the best tactics & strategies for both. I've been doing SEO since 2001, but I haven't dabbled much in the International space; so as an SEO veteran but an Int'l newbie, I was amazed at how some of the smallest considerations can have some big effects. I'd highly recommend the International Search Summit to anyone who is venturing into the International space or wants to improve their current search engine standings." 

Eric Wu, Director of SEO, eHow.com