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Seattle: June 10 2014

Join us at SMX Advanced!

Bell Harbour Conference center, Seattle
JUne 10, 2014

Focusing specifically on international and multilingual search marketing, ISS is the ideal event for search, marketing and ecommerce professionals working on global campaigns.

Complementing the content of SMX Advanced, ISS provides in-depth tactics, strategies and ideas to help drive global revenue and growth.

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Agenda

9.00

Global Search Engine Headlines

We’ll set the scene for the day with a look at the latest developments from the major global search engines and what that means for search marketers.

 
  

Gemma Birch - Webcertain

 
9.30

International Opportunities

We all know the opportunities for businesses expanding into international markets are big - but just how big? Here we'll investigate some of the biggest and fastest growing global markets and identify the key opportunities for savvy organisations.

 

   

Immanuel Simonsen - Webcertain

 
10.15

Coffee Break

Coffee Break
10.30

International Search Lessons Learned From Global Entreprises

After many years working on SEO projects for major global enterprises, Bill has seen it all. He will share examples of successes and failures, as well as provide practical tactics and techniques to ensure efficiency and effectiveness in global campaigns

 
     

Bill Hunt - Back Azimuth Consulting  

 
11.00

Aligning Global Digital Marketing Campaigns at Scale

One of the biggest challenges for international marketers is launching a worldwide product or campaign and ensruing that it is a success, without breaking the bank or just replicating your English content in all markets. Using case studies from Logitech's experience, Jeremiah will provide some tactics and techniques to help scale global activity.

 

Jeremiah Andrick - Logitech 

 
11.30

Targeting the Remote Customer Globally

As the online world continues to change and develop, so do online customers. We need to be aware of their behaviors, issues and needs and the fact that they are buying remotely, from many different devices and locations. Andy will take a look at the wide range of search and usability factors that must be considered in international campaigns.

 

   

Andy Atkins-Krüger - Webcertain

 
12.15

Lunch

Lunch
1.15

Lessons Learned from Launching PPC Campaigns in Europe, Asia & Latin America

Marc will speak about the roller coaster experience of launching paid search campaigns in 28 countries & 13 languages, sharing findings from each region, what works and what doesn't! 

 
  

Marc Bitanga - Hootsuite 

 
1.45

International Keyword Research

There is a lot to consider in international keyword research - from search engines to user behaviour to language differences and peculiarities. We'll explore the factors to consider and share tips for achieving the most effective results from your keyword research activities.

 
  

Benjamin Lefebvre - Webcertain

 
2.15

Geo-Targeting

At the heart of any international SEO effort is geo-targeting, but with various options and techniques out there, it is often an area that brings confusion and challenges. We’ll attempt to debunk any geo-targeting myths and bring clarity to the possible solutions and best practice for reaching the right users, in the right places.

 

Andy Atkins-Krüger - Webcertain 

 
2.45

Afternoon coffee break

Coffee Break
3.00

Hola! Effective Tactics for Latin America

Latin America is a region with growing internet usage and economies, making it an attractive target for international businesses yet its diversity of cultures and language variations gives online marketers a lot to think about. Zeph will highlight the key factors to consider when targeting this region, providing examples and tips for success.

 

Zeph Snapp  - Altura Interactive

 
3.30

Yandex and Russia

Yandex is Russia's leading search engine, so any organisation looking to grow its presence in Europe's biggest internet market needs to pay it some attention. This session will paint a picture of search in Russia and explain how marketers can utilise Yandex to achieve big results in this market.

 

Preston Carey - Yandex

 
4.00

Final Q & A and Breakout Discussions

 

 
   
5.00

Networking Drinks

 

 
   

** Sessions/Speakers may be subject to change

Praise for the International Search Summit

"I've been to many different search conferences over the years, and not all the sessions are always helpful. However, the International Search Summit was worth every minute of my time. I had full confidence in the expertise of all the speakers since they had intimate working knowledge with both small and large sites, and provided great insights into the best tactics & strategies for both. I've been doing SEO since 2001, but I haven't dabbled much in the International space; so as an SEO veteran but an Int'l newbie, I was amazed at how some of the smallest considerations can have some big effects. I'd highly recommend the International Search Summit to anyone who is venturing into the International space or wants to improve their current search engine standings." 

Eric Wu, Director of SEO, eHow.com

 


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International Search Summit @ SMX