Seattle: June 7th

Agenda

8.30 Introduction to International Search Andy will introduce a day of international search by looking at the major issues marketers face targeting search engines globally.
Andy Atkins-Krüger- WebCertain

9.00 Google - Hreflang Markup for Multilingual Content Google has announced changes to the way it manages language/country targeting, which will affect anyone running websites in more than one language or country. This session will analyse the impact of the changes and offer advice on how to implement them effectively.
Susan Moskwa - Google

9.30 Yandex - Making it in Russia Yandex has long been the most popular search engine in Russia, and following a successful IPO in 2011, it is expanding into other markets including Turkey and the Czech Republic, in the hope of replicating its Russian success. Bernard will present an overview of Yandex and its target markets, as well as sharing tips for running effective SEO and PPC campaigns.
Preston Carey - Yandex

10.00 Coffee Break

10.30 Case Study: International Expansion Into Emerging Markets Jeremiah Andrick will present a case study from global brand Logitech, sharing the brand's experience of building an international presence. He will share rgw strategies and tactics for growing a global online brand, looking at how to scale and measure SEO and PPC activity across key emerging markets.
Jeremiah Andrick - Logitech

11.00 Analytics in International Scenarios Data is a vital part of search campaigns, but sometimes the amount of data available can be overwhelming and confusing. In this session, Ani will look at how to use analytics to uncover international opportunities and explore some best practices for international web analysis
Ani Lopez - Cardinal Path

12.15 Lunch

1.15 Case Study: International PPC Port51, a localized global shopping site, runs paid search campaigns across 11 countries and 5 continents. Kevin Frisch will share a case study specifically looking at the differences between cost, volume and product mix in different markets and will share learnings from Port51's own global experience
Kevin Frisch - Port51

2.45 Afternoon coffee break

4.45 Round-Up & Medallion Speaker Winner

5.00 Networking Drinks

** Sessions/Speakers may be subject to change

Praise for the International Search Summit

"I've been to many different search conferences over the years, and not all the sessions are always helpful. However, the International Search Summit was worth every minute of my time. I had full confidence in the expertise of all the speakers since they had intimate working knowledge with both small and large sites, and provided great insights into the best tactics & strategies for both. I've been doing SEO since 2001, but I haven't dabbled much in the International space; so as an SEO veteran but an Int'l newbie, I was amazed at how some of the smallest considerations can have some big effects. I'd highly recommend the International Search Summit to anyone who is venturing into the International space or wants to improve their current search engine standings." 

Eric Wu, Director of SEO, eHow.com