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Seattle: June 21 2016

Join us at SMX Advanced!

Bell Harbour Conference center, Seattle
June 21 2016

Focusing specifically on international and multilingual search marketing, ISS is the ideal event for search, marketing and ecommerce professionals working on global campaigns.

Complementing the content of SMX Advanced, ISS provides in-depth tactics, strategies and ideas to help drive global revenue and growth.

If you'd like to receive updates for the event, sign up to our mailing list or register today directly on the SMX Advanced website (select the workshop option). Workshop only and ISS-SMX combo passes are both available.

 

Agenda

9.00

Introduction - Global Opportunities

We all know the opportunities for businesses expanding into international markets are big - but just how big? Here we'll investigate some of the biggest and fastest growing global markets and identify the key opportunities for savvy organisations.

 
  

Gemma Houghton - Webcertain

 
9.30

Avoiding Mistakes in Global SEO

Many multinationals have seen huge successes and major fails in the pursuit of international expansion. Drawing on his vast experience, Bill will look at some of these examples, as well as provide practical tactics and techniques to ensure efficiency and effectiveness in global campaigns.

 

   

Bill Hunt - Back Azimuth Consulting

 
10.15

Coffee Break

Coffee Break
10.30

Getting Localization Right

Creating an effective global presence is about way more than just translating your web content. Elisabeth will highlight the range of factors to consider when localising your content – from images to payment methods; website structure to product modifications and demonstrate the consequences of failing to get it right.

 

Elisabeth Wendl  - Taser Interactive

 
11.00

Managing Content Localization at Scale

One of the biggest challenges for international marketers is scaling marketing efforts on a global scale. When it comes to content, how can you efficiently and effectively create and manage content across multiple markets and languages – while not falling into to any traps. Syd Carter will dig into to the process of scaling international content, drawing on the success of allrecipes in over 18 countries worldwide.  

 

Syd Carter  - Allrecipes

 
11.30

International Keyword Research

There is a lot to consider in international keyword research - from search engines to user behaviour to language differences and peculiarities. We'll explore the factors to consider and share tips for achieving the most effective results from your keyword research activities.

 
  

Benjamin Lefebvre - Webcertain

 
12.15

Lunch

Lunch
1.30

Creating Digital Success in China with Baidu

For many businesses, targeting China is high on the priority list. However, such a unique market requires a unique strategy and a good understanding of the culture and audience. This session will highlight some key facts to keep in mind when targeting China, as well as how to utilise its leading search engine Baidu to drive brand awareness and traffic.

 

Christina Xu - Webcertain 

 
2.30

Driving Success in Russia

Russia is Europe's largest internet market, and its home grown search engine Yandex is the market leader, making it an essential channel for any organisation wishing to reach a Russian audience. Brendan will share insights into this intriguing market and demonstrate how to get the most out of a presence on Yandex.

 
  

Brendan McGonigle - Yandex

 
3.00

Afternoon coffee break

Coffee Break
3.15

Geo-Targeting: Being in the Right Place at the Right Time

Ensuring that Google displays the right language and country content to the right users is a key part of a successful international SEO strategy, and this session will share insights into how to do this effectively. -targeting is a complex area and a major headache for many global organisations. This session will address the key challenges of geo-targeting, looking at the different options available and explaining how to effectively hreflang on global sites. 

 

   

Gary Illyes - Google

 
4.00

Final Q & A and Breakout Discussions

 

 
   
5.00

Networking Drinks

 

 
   

** Sessions/Speakers may be subject to change

Praise for the International Search Summit

"I've been to many different search conferences over the years, and not all the sessions are always helpful. However, the International Search Summit was worth every minute of my time. I had full confidence in the expertise of all the speakers since they had intimate working knowledge with both small and large sites, and provided great insights into the best tactics & strategies for both. I've been doing SEO since 2001, but I haven't dabbled much in the International space; so as an SEO veteran but an Int'l newbie, I was amazed at how some of the smallest considerations can have some big effects. I'd highly recommend the International Search Summit to anyone who is venturing into the International space or wants to improve their current search engine standings." 

Eric Wu, Director of SEO, eHow.com

 


+44 (0) 330 330 9000
International Search Summit @ SMX