Seattle: June 13th 2013

Agenda

8.30 Introduction and Global Search Engine Headlines An introduction of what to expect from the day and to the topic of international search, with a look at some of the latest global search engine developments.
Gemma Birch - WebCertain

9.15 The 10 Critical Success Factors for International Search Campaigns An introduction of what to expect from the day and to the topic of international search, with a look at some of the latest global search engine developments.
Andy Atkins-Krüger - WebCertain

10.00 Cracking Europe's Biggest Web Market: Russia Russia is the biggest internet market in Europe, yet is one of the most challenging for international organisations to enter. Understanding and using Russia's leading search engine Yandex is essential for any business targeting Russian users and here, Preston will give insights and advice on how to do this
Preston Carey - Yandex

10.15 Coffee Break

10.45 Understanding and Implementing Geo-Targeting When targeting multiple countries and languages, ensuring that the right content appears in front of the right user is one the biggest challenges. This is the complete guide to planning a geo-targeting strategy for your global websites.
Andy Atkins-Krüger - WebCertain

11.15  Google on International Search Maile Ohye, Senior Program Developer at Google will be sharing tips and best practices for effectively setting-up and managing international websites in Google. Maile will also answer questions from delegates, and from moderator Andy Atkins-Krüger.
Maile Ohye - Google

12.00 Lunch

1.15 Using XML Site Maps for International SEO Gilda will discuss the importance of XML sites maps  and ways of using them to manage SEO globally. The session will cover how they can be structured, how to submit them to multiple search engines and how to monitor the index rate of each market. Gilda will support her session with examples of how Windows has deployed XML site maps internationally.
Gilda Lodahl- Microsoft

1.45  Selecting and Applying a Global Search Governance Model for Enterprise Jori will provide tips for organisations to implement a global search governance model, covering elements including the benefits, who to involve, how to set goals and monitor performance.
Jori Ford - Rosetta

2.15 Content Production in a Multilingual Environment   Logitech is a well-known global brand with a strong presence around the world. Jeremiah will share Logitech's experience of producing and managing content across multiple markets.
Jeremiah Andrick- Logitech

2.45 Afternoon coffee break

3.00 International Paid Search Tactics Paid Search Director Kristina will take a look at international paid search tactics, covering best practices, common pitfalls and specific country considerations to be aware of when running global campaigns.
Kristina Smith - Getty Images

4.45 Round-Up & Medallion Speaker Winner

5.00 Networking Drinks

** Sessions/Speakers may be subject to change

Praise for the International Search Summit

"I've been to many different search conferences over the years, and not all the sessions are always helpful. However, the International Search Summit was worth every minute of my time. I had full confidence in the expertise of all the speakers since they had intimate working knowledge with both small and large sites, and provided great insights into the best tactics & strategies for both. I've been doing SEO since 2001, but I haven't dabbled much in the International space; so as an SEO veteran but an Int'l newbie, I was amazed at how some of the smallest considerations can have some big effects. I'd highly recommend the International Search Summit to anyone who is venturing into the International space or wants to improve their current search engine standings." 

Eric Wu, Director of SEO, eHow.com