Share with...
Share to Twitter Share to Google+ Share to Facebook Share to LinkedIn

London Speakers

London Speakers May 2016

Tatiana Bashlycheva, YandexTatiana Bashlycheva - Yandex

Tatiana graduated from the Central European University in Budapest (MA in Economics) in 2011 and started her career in Finance. In 2012 she joined Yandex working in its St. Petersburg office working with customers from the city and its surrounding area. Tatiana then moved to Moscow HQ where joined Yandex’s International Sales Team. Her first two years have been focused on developing the Israeli market as an account manager. Now, after working with Yandex for over three and a half years, Tatiana is Group Head working with customers from travel vertical mainly (hotels, air tickets) and focusing on the UK market.

 

Anna Domingo, The View From The ShardAnna Domingo - The View From The Shard

Anna Domingo is the Marketing Director of The View from The Shard in London – the visitor attraction at the top of Western Europe’s tallest building. Her previous roles include launching and directing the marketing and communications for the observation deck ‘Top of The Rock’ at the Rockefeller Centre and The Empire State Building, New York.

Born and raised in Barcelona, Anna Domingo holds an MA in Integrated Marketing Communication from Boston’s Emerson College.

Ms. Domingo possesses unique expertise in developing consumer engagement strategies, adding experience value through innovative brand partnerships. Her strong experience in New York City is augmented by her work leading integrated marketing communications in worldwide major destinations and new landmarks in the Middle East and Europe.

A respected board advisor and guest speaker on destination marketing, Ms. Domingo has presented all over the world.

Under her watch, The View from The Shard won many awards on marketing and innovation marketing.

 

Chris Green, SAPChris Green - SAP

Chris is the EMEA Digital Manager for SAP looking after 21 countries across the EMEA region. In this role, Chris is responsible for the maintenance of all of the sites covering everything from SEO to content updates and changes of platform. With a passion for the analytical side of things, Chris’s focus is on increasing SAP’s share of traffic across all our countries
Chris has over 16 years’ experience in marketing across a variety of disciplines. He began his digital career 8 years ago at IBM where he was responsible for the Software Group site before joining SAP in 2011 as UKI Digital lead, before moving to the regional role he now holds.

 

Steve Lock, SageSteve Lock - Sage

Stephen's consulting work has spanned a mix of over 100+ businesses and thousands of websites from startups to leading global brands in sectors including automotive, finance, healthcare/pharmaceutical, travel, retail, fashion, ecommerce, technology and professional services. I currently work for Sage as the groups global SEO leader across all markets and products.

I have been proud to speak at numerous search and digital marketing conferences including SMX, International Search Summit, BrightonSEO, ionSearch, Think Visibility, Internet World, Digital Marketing Show and many more. My career highlights have also included writing for .net Magazine, Search Engine Journal and guest lecturing at Middlesex University.

 

Rumyana Miteva, House TripRumyana Miteva - House Trip

Rumyana has over 6 years work experience in Digital Marketing and was a speaker at the first HeroConf in London. She started her career as Online Merchandiser for a consumer electronic brand then moved to a broader Ecommerce role, where she was responsible for various Digital Marketing channels - from SEM, Social, SEO, and Affiliate Marketing to CRM. Over the past 2.5 years as part of the Performance Marketing team at HouseTrip Rumyana has perfected her PPC skills by managing over 250 multi-language accounts and nearly a billion keywords. Besides being passionate about Digital Marketing Rumyana is a keen traveler and a qualified Ocean Diver.

 

James Murray, MicrosoftJames Murray - Microsoft 

James Murray is the Search Advertising Lead for Microsoft UK. In his role he is responsible for managing relationships between Microsoft and its strategic partners as well as acting as an evangelist for the Bing Search platform and search advertising tools. James is fascinated by data and the insight it gives into consumer behaviour. He is a writer, speaker and thought leader in search and digital marketing being a regular contributor at industry events and widely quoted in the media.

 

Tracy Wood, Streetsmart socialTracy Wood - Streetsmart Social

Tracy Wood (nee Falke) is founder of StreetsmartSocial - a corporate search, social, and content marketing agency providing integrated digital strategy honed through years of working at the coal face with with some of the world's biggest B2B and B2C brands, including: RS Components, Allied Electronics, SES Satellites, Alstom, Bostik, Akzonobel, Saxoprint, Buck and Hickman, Lloyds TSB, TNT, BBC Worldwide, and more. She also specialises in emerging technologies such as visual search, computer vision, virtual and augmented reality, and disruption models.  

 

She was the first female Gold Medallion Speaker Award winner for the International Search Summit and speaks at a range of search, social and marketing conferences, has taught search and social strategies for numerous organisations including Rutgers University MBA program, and has guest written for a range of search engine optimisation blogs, including Bruce Clay, and Search Engine Watch.  She also consults for a broad range of investment clientele regarding search and social media technologies, including the Gerson Lehman Group. 

 

Christina Xu, WebcertainChristina Xu - Webcertain

Christina is the Business Solutions Manager at Webcertain and has over 5 years international marketing experience.  As part of her role, she works to improve Webcertain’s market position, building and sustaining key customer and industry relationships. Prior to taking up her current role, she successfully worked as an Account Manager on various international projects for a range of clients from different industries, to improve their digital presence.

 

Christina is originally from China and speaks fluent Mandarin and English. She also speaks regularly at digital marketing events.

 

 

London Speakers May 2014

WebCertain CEO Andy Atkins-KrügerAndy Atkins-Krüger - Webcertain

Andy Atkins-Krüger has been working in international search marketing since 1997 and in international marketing communications since a date so long ago he can no longer remember it. (Editor's note: 1987). He defines himself as an International Search Marketing Linguist & Journalist and writes regularly for both Multilingual-Search.com and SearchEngineLand.com. He's the Chair of the International Search Summit which takes place alongside all of the US and major European SMX conferences and he's the Head of International SEO School in Barcelona where he tutors in international SEO.

A committed evangelist for international search marketing, he's a regular visitor to global search engines including Yandex in Moscow, Baidu in Beijing and Naver in Seoul. Andy has spoken at well over 50 different conferences globally in cities all around the world. He's regularly consulted by global organisations and leading global news organisations including The Economist, Wall Street Journal, International Herald & Tribune and Izvestia (Moscow).

 

Gemma Birch WebCertainGemma Birch - Webcertain

Gemma Birch has been working in international search for 5 years and leads WebCertain's marketing team. She is responsible for managing WebCertain's online marketing activities around the world as well as organising and programming the International Search Summit, which runs across Europe and the US. She contributes regularly to the multilingual-search.com blog and has spoken on international search on various webinars and at conferences. She is also part of the State of Search blogging team. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honours Degree in French and German.

 

David Carralon British CouncilDavid Carralon - CareerBuilder

David is Head of International SEO at CareerBuilder, an online employment website present in the United States, Canada, Europe and East Asia. In his day to day job David gets involved with a wide range of multilingual projects across different geographical locations. He’s ultimately responsible for the international SEO strategy. David blogs about SEO at https://davidcarralon.com/blog

 

Ben Lefebvre - Webcertain Marcin Chirowski - EF Englishtown

Experienced digital marketer and tech entrepreneur, who moved to London seven years ago from Poland. He spent past years focusing on search marketing powered heavily by content initiatives for brands like: The Independent News & Media, Ladbrokes, Kaplan (Washington Post Group), EF Education First. Currently leading a small team of Content Marketing experts in exciting and innovative e-learning space at EF Englishtown. Enjoys spending time with his wife and young son.


Johann GodeyJohann Godey - Vistaprint

Johann discovered the power of Search marketing in 2002 and has never looked back since then. Joining a multilingual search marketing company in 2003 gave him exposure to Organic, Paid and Social working mostly for international websites. In January 2008 Johann joined Google as Search Quality Manager in Dublin, Ireland to improve the quality of the organic results, initially in EMEA and eventually globally. After 5 and a half years of fun work Johann decided to experience the last big part of the industry still missing (after in house, agency & SE), leading an Enterprise Search program for Vistaprint, Global leader in mass customisation.

 

Gary Illyes - Google Gary Illyes - Google

Gary Illyes is a webmaster trends analyst dedicated to creating a better search experience for users by helping webmasters create amazing websites. When not crunching data to find ways to improve web search, Gary is contributing to the Webmaster Central Blog and helps users debug their websites in the Google Webmaster Forums.

Prior joining Google in 2011, Gary was teaching online journalism in Romania and abroad. He was a technical consultant for several high profile media outlets, and he spent his free time on online forums helping webmasters troubleshoot web- and news-search related issues. He has studied IT at the University of Phoenix and holds an associate's degree in journalism from the Ady Endre College of Journalism in Romania.

Tatiana KalininaTatiana Kalinina - Yandex

Tatiana is responsible for the International Sales department at the Yandex Moscow headquarters which specialises on  direct customer and agency relationships with advertisers working from outside of Russia and CIS. Tatiana graduated from Oxford and worked in PR and marketing and sales in the investment banking industry before joining Yandex in 2009.

 

Ben Lefebvre - Webcertain Ben Lefebvre - Webcertain

Benjamin Lefebvre is the Director of Webcertain Keywords. With an extensive linguistic background, and over four years of hands-on search experience, Ben manages Webcertain's search production team. Familiar with a variety of different industry sectors he also makes sure that all clients' international online marketing strategies have been appropriately adapted to each target market. Ben's areas of expertise are SEM, SMO, SEO, Online PR and Link Building applied to international markets and project management. He also contributes to Webcertain's multilingual search blog.

Emily MacKenzie - Webcertain

Emily MacKenzie - Business Development Manager, Webcertain

Emily MacKenzie is the Business Development Manager for Webcertain Translates. With 8 years sales and customer service experience, Emily continues to drive new sales, generate and follow up leads, and prepare detailed proposals meeting clients’ needs and expectations; as well as advising clients on the best course of action when it comes to translation services. Emily also has an extensive academic background in Linguistics, including Phonetics and Phonology and Computational Linguistics.

Immanuel Simonsen – Research Manager, Webcertain

As the Research Manager of multilingual web marketing agency Webcertain, Immanuel heads up the company’s global market research activities and large content marketing projects. He is the author of several reports and guides, including ‘The Essential Guide to Rel-Alternate-Hreflang’ and ‘The Webcertain Global Search and Social Report 2013’. Apart from being a tutor at the International Marketing School -- teaching online marketing professionals on business opportunities around the globe -- Immanuel is a regular speaker at the International Search Summit, a leading event series dedicated to multilingual search and social media marketing. He also writes for Webcertain's multilingual search blog. Born and raised in Denmark, Immanuel now lives in Barcelona.

 

London Speakers November 2013 

WebCertain CEO Andy Atkins-KrügerAndy Atkins-Krüger - Webcertain

Andy Atkins-Krüger has been working in international search marketing since 1997 and in international marketing communications since a date so long ago he can no longer remember it. (Editor's note: 1987). He defines himself as an International Search Marketing Linguist & Journalist and writes regularly for both Multilingual-Search.com and SearchEngineLand.com. He's the Chair of the International Search Summit which takes place alongside all of the US and major European SMX conferences and he's the Head of International SEO School in Barcelona where he tutors in international SEO.

A committed evangelist for international search marketing, he's a regular visitor to global search engines including Yandex in Moscow, Baidu in Beijing and Naver in Seoul. Andy has spoken at well over 50 different conferences globally in cities all around the world. He's regularly consulted by global organisations and leading global news organisations including The Economist, Wall Street Journal, International Herald & Tribune and Izvestia (Moscow).

 

 

Gemma Birch WebCertainGemma Birch - Webcertain

Gemma Birch has been working in international search for 5 years and leads WebCertain's marketing team. She is responsible for managing WebCertain's online marketing activities around the world as well as organising and programming the International Search Summit, which runs across Europe and the US. She contributes regularly to the multilingual-search.com blog and has spoken on international search on various webinars and at conferences. She is also part of the State of Search blogging team. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honours Degree in French and German.

 

 

David Carralon British CouncilDavid Carralon - CareerBuilder

David is Head of International SEO at CareerBuilder, an online employment website present in the United States, Canada, Europe and East Asia. In his day to day job David gets involved with a wide range of multilingual projects across different geographical locations. He’s ultimately responsible for the international SEO strategy. David blogs about SEO at https://davidcarralon.com/blog

 

 

Tor Crockatt MicrosoftTor Crockatt - Microsoft

Tor Crockatt is Product Marketing Director for Bing Ads in the EMEA region. She has been with Microsoft for 7 years, and has spent the last 18 months leading the Bing Ads Marketplace Team in EMEA. Previously, Tor led the Bing Ads' Global Editorial Policy, and was responsible for aligning Microsoft and Yahoo!'s search policies for the Search Alliance. She was hired into Microsoft to set up and managed the Bing Ads Editorial Operations for the EMEA region in 2006. Tor has been in Paid Search for 12 years, and was formerly at MIVA/Espotting, where she led the Editorial and Policy teams. Since 2003, Tor has been a regular speaker on the International circuit at SES, SMX, Webmasterworld and the International Search Summit, specialising in keyword research, user intent and ad relevancy. She holds a BA from Kings College in French and German.

 

 

Sekari - Lee ManciniLee Mancini - Sekari

Lee Mancini is the Managing Director of Sekari, a Search & Social Optimisation Agency based in Dubai. With a partner network of 18 offices around the world Lee has 10 years’ experience in the Middle East region working within the digital industry and had previously worked for brands such KLM Royal Dutch Airlines, Jumeirah and Emirates Hotels and Resorts part of the Emirates Airlines group of companies. Sekari are the first and only dedicated Search and Social Agency in the region. This dedicated commitment to Search places Sekari in the enviable position of being the market leader in this space. Having delivered Search and Social Optimisation strategies for the past 4 years, Sekari has built powerful Arabic Search capability as well as the largest Link Network in the region. Sekari’s command of the search space is recognised by the quality of the brands we
work for. Young, Fast growing and ambitious Sekari emulates many of the characteristics of the region.

Lisa Myers Verve SearchLisa Myers - Verve Search

 

Lisa Myers is CEO and Founder of SEO & Content Marketing Agency; Verve Search Ltd. Lisa has been working in marketing since 2001 and got "bit" by the "SEO bug" in 2005. Lisa is super passionate about SEO & Content marketing, thinks Excel is HOT and loves a challenge. Lisa is heavily involved in the global Search community, having founded SEO-Chicks.com in 2007 and co-founded StateofSearch.com in 2009. She is a regular speaker at Search & Social Media conferences worldwide and contributes regularly to the online marketing press.

Lisa has also won a row of awards including; "Search Personality of the Year" in 2011, "Best Use of Technology under 30" at Blackberry Woman & Technology Awards in 2008, as well as being listed in Management Todays "35 under 35" high achievers list in 2009.

 

 

 

London Speakers May 2013 

Gianluca Fiorelli - ILoveSEO Gianluca Fiorelli - ILoveSEO

Gianluca Fiorelli is an SEO and Web Marketing Strategist, who operates in the Italian, Spanish and English speaking countries market.

Gianluca, who is in his 40s right now, is not the classic SEO who may claim to be in the industry since even before the invention of Google.To tell the naked truth, neither in his geekest dreams Gianluca was imagining that one day he would practice or even talk and write about SEO; not at all. In fact he was working in the Entertainment industry in Italy, as Head of Programming for thematic Movie Channels in the D+ Digital Pay TV platform.

But in 2003, due to a totally unexpected twist of Fate, Gianluca was put in charge of the Web Department of the company he was working at the moment. From there he evolved from Web Project Manager to the actual SEO and Web Marketing Consultant position.

As a freelance and independent consultant, Gianluca Fiorelli has worked with Clients of every kind: from small to medium local businesses, Top 500 companies and startups.He also works regularly as independent consultant with bigger international SEO agencies. An active member of the SEO community, Gianluca Fiorelli is a SEOmoz Associate, speaks regularly on different marketing and search events (in three languages), offers in-company training sessions and speaking and he is occasionally contracted as Expert to give master classes in universities.

 

Bastian Grimm - Grimm Digital Bastian Grimm - Grimm Digital

Bastian Grimm is founder and managing partner of Grimm Digital. Having a background in software development, nowadays he works as online marketing consultant with a strong focus on SEO. With his company, Grimm specializes in SEO strategy- & management consulting, trainings and workshops, website assessments as well as large scale link building campaigns for national and international clients. Further, Bastian also owns BLUE fountain, a company mainly consulting in WordPress optimization, security as well as doing customized developments.

Bastian is a sought-after speaker on conferences around the world, such as SMX, ISS, LAC, OMCap, SEOkomm and others where he speaks on the above mentioned topics. Prior to running his own companies, Bastian set up and trained in-house SEO teams for brands like Fox Mobile Group (Jamba, Bitbop & iLove) and oversaw their SEO activities in 25+ countries and for 100+ websites.

 

 

Anders Hjorth - BDBL Media Anders Hjorth - BDBL Media

Anders Hjorth is a digital native, entrepreneur and a frequent speaker on Search Marketing. He is now the President of BDBL MEDIA (formerly Relevant Traffic France), a Digital Marketing agency based in Paris. Prior to launching BDBL MEDIA, Anders was the COO at GroupM Search in EMEA and heading the Outrider brand. Anders was one of the founders of Relevant Traffic and before that he worked across: SEO, Paid Search, Affiliate business, web development and hosting, buzz generation, domain names, consulting and management.
Within online marketing Anders has a preference for search.

He also tutors the International PPC course at the International SEO School in Barcelona.

 

Steve Lock - GPMD Steve Lock - Linkdex

Steve is currently Product Manager for Linkdex, an innovative data and technology partner to leading agencies & brands around the globe. Steve is currently also the UK Co-Chair for SEMPO, the global SEM trade organisation.

He is an experienced SEO and social media specialist who has worked in-house, agency-side and freelance for a number of start ups and leading brands. He has presented at numerous conferences in the UK and US including Search Engine Strategies, BrightonSEO, Think Visibility, Internet World, ionSearch, SAScon, International Search Summit, Measure Camp and Digital Marketing London. Steve is also proud to have lectured in the UK and featured in .net Magazine and Webmaster Radio.

Daniel Smulevich - Verve Search Daniel Smulevich - Verve Search

 

Daniel is an SEO and Web Analyst at Verve Search, working on a wide range of international clients (Scandinavia, Spain, UK) in highly competitive verticals.

He is responsible for advanced implementations of Google Analytics, which he uses to identify client objectives, and maps suitable analytics solutions.

He loves web analytics (GAIQ certified) and uses his Excel ninja skills to turn data into actionable advice.

 

Aleyda Solis - SEER Interactive Aleyda Solis - SEER Interactive

With wide experience in the implementation of SEO processes focused on conversion, Aleyda is an SEO at the International Division of SEER Interactive. She speaks English and French besides Spanish, her native language.

She's a frequent speaker in SEO conferences and has spoken before at BrightonSEO, MozCon, SMX London, Congreso SEO Profesional, among others. 

 

London Speakers November 2012 

 

Shahid Awan Cheapflights Shahid Awan - Cheapflights

Shahid Awan is the Global Head of Search Marketing for Cheapflights Media. At Cheapflights, Shahid heads up the global strategy for SEO and PPC which includes managing the localized strategies for NA & EMEA. Shahid also manages a internal team of SEOs and agencies around the globe.

 

State of Search Founder Bas van den Beld Bas van den Beld - State of Search

Bas van den Beld is a well known and award winning Online Marketing Strategist, consultant trainer and keynote speaker. He is also responsible for Digital PR and Marketing at Linkdex.

Bas is widely considered to be an expert and influential on Digital Marketing, Social Marketing and Search Marketing and was voted European Search Personality of the Year in 2015. As a trainer he is connected to business schools and colleges in The Netherlands.

Bas is the founder and owner ofState of Digital(www.stateofdigital.com), a website that helps people companies understand Digital Marketing better.

As a speaker and publicist Bas has won several awards. He speaks all over the world, from Iceland to New York, London, Kiev, Turkey and Iran.

Bas consults with several type of companies on implementation of strategic Internet Marketing and provides training in Search Engine Marketing, Social Media and Social Marketing and Influence Marketing related topics. Bas also consults for agencies and brands like KLM helping them determine the right online business strategy and connecting them to the right influential 

 

Google Webmaster Trends Analyst Pierre Far Pierre Far - Google

As a webmaster trends analyst, Pierre follows industry trends in SEO and web
development in order to help different Google teams build better tools for
webmasters and improve search quality. Pierre also writes for the Webmaster
Central Blog and participates in Google and external forums, helping site owners
troubleshoot search-related problems and get the most out of Google Webmaster
Tools. Prior to joining Google, Pierre held several roles in the technology sector,
including community and product management, innovation consulting, and online
marketing. He has a Ph.D. in bacterial genetics from the University of Cambridge, U.K. 

 

Dixon Jones - Majestic SEO Dixon Jones - Majestic SEO

Dixon Jones became the Marketing Director of the world’s largest link analysis engine, Majestic SEO, in 2009, transforming the SE industry by providing link intelligence on a scale not previously open to the industry. Bringing the technology to the search marketing industry has resulted in two best SEO Technology awards and a user base of thousands from WordTracker to Microsoft. The data provides users with detailed link data from anchor text to crawl date.

He has worked at the forefront of search marketing since 1999, since he set up the UK based search marketing consultancy, Receptional. During that time, Dixon has been a consistent presenter on the search conference circuit all over the world and has helped clients in all sectors – including national papers and international search engines themselves to understand their own search strategy. His consulting clients come from a wide variety of difficult sectors, from travel to gambling.

 

Guy Redmond - FTSE 100 Guy Redmond - FTSE 100

Guy manages and coordinates the multilingual global online marketing strategy for a leading B2B FTSE 100 company; driving lead generating campaigns and promoting the company's products, services and investor relation opportunities, using multiple channels. e provides consultative digital support for the 10 regional marketing teams, managing 40 websites in 36 languages across 39 countries worldwide, mManaging global digital agencies; from contract negotiation, to day to day planning and identifying and managing website development projects.

He had a six year stint in B2C ecommerce too, managing a leading outdoor website and then at a top ecommerce agency, managing online marketing strategies for international fashion brands including: AllSaints, Bench Gio-Goi and REISS delivering effective digital campaigns using SEO, PPC, link building, conversion optimisation and affiliate marketing.

 

Peach Digital - Jack Porter-SmithJack Porter-Smith - Peach Digital

Jack has worked in digital marketing for over seven years both client and agency side.
With a keen interest in all areas of online marketing Jack has devised, deployed and
managed many successful integrated international marketing strategies, delivering
highly positive returns for clients such as ScottishPower, Optical Express and M&Co.
With his true passion being paid search he is also a Top Contributor to the Official
AdWords Google Help Forum helping other professionals get the most out of the
Google platform.

 

eSearchVision - Stanilas di VittorioStanislas di Vittorio - eSearchVision

Stan has spent the past twelve years as a technology entrepreneur, launching and
developing internet start-ups. In 2004, Stan launched eSearchVision out of the
frustration with then-current SEM tools on the market at the time. It has since
blossomed into a profitable company of 130 with a presence in most European
countries and the United States. Prior to launching eSearchVision, Stan created
and developed the number one insurance website in France as well as a software
start-up in the finance vertical. In the past, Stan worked for NEC Corporation in
Japan doing research and development, Bain & Co in San Francisco as a
management consultant and Excite@Home in Silicon Valley. Stan has a strong
technical background including a BS degree from Ecole Polytechnique in France
and MS and PhD degrees from MIT in Boston.

 

aimClear Marty WeintraubMarty Weintraub- aimClear

Marty is author of "Killer Facebook Ads" (Wiley/Sybex 2011) and CEO of aimClear®, an online marketing agency that has managed Facebook ad campaigns generating over 10 billion impressions internationally. Client credits include MarthaStewart.com, Siemens, Second Life, Budget Direct, and other global brands.

He's written extensively for respected Internet marketing trade publications including
SearchEngineWatch, SearchEngineLand, SearchEngineRoundTable, and been quoted
in many others. aimClear Blog (aimclearblog.com) has been cited as among the
Technorati Top 10 Small Business


International Search Summit @ SMX

Who should come to the International Search Summit?

Marketing Directors

looking to roll out their website internationally

Marketing Managers

who have their English search marketing under control but don't know how to tackle other language sites

Online Marketing Managers

who want to expand their search marketing campaign to new markets but don't know which ones to target

SEO's

who want to increase their knowledge and have their questions answered

Companies

who are missing important business opportunities in other countries and need to know how to capitalise on them