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New York Speakers

WebCertain CEO Andy Atkins-KrügerAndy Atkins-Krüger - Webcertain

Andy Atkins-Krüger is the CEO of WebCertain Group, an international web marketing
agency which brings together native speakers from countries around the world to
provide a centralized hub for clients. It is one of the only agencies to focus solely
on international projects and covers over 44 languages in-house.

Andy contributes regularly to publications and blogs on international search and  speaks regularly at conferences around the world.  In addition,A ndy also acts as the Chief Editor of Webcertain.TV, the online global marketing TV platform and the Webcertain blog Multilingual Search.


WebCertain US - Michael Bonfils Michael Bonfils - SEM International

Michael Bonfils is the Worldwide Managing Director of SEM International, a division of International Media Management Corp. Since 1996, Michael was one of the early pioneers in the search engine industry, working in-house for a multinational firm prior to being in charge of Search Engine Strategy at in 2000-01.

In 2001, his International passion led him to opening up his own firm and an office in Asia after recognizing the need for U.S.-based online marketing agencies requiring an outsourced solution to provide services to their clients outside of the United States.

As the demand for his company's services expanded into other countries and languages, he spread out further into Asia, Europe and eventually Latin America. Today, SEM International is a global co-operative of in-country search engine marketing agencies providing a one stop, centralized solution for Intl search engine and digital marketing solutions covering over 50 countries and over 40 languages.

 Baidu International Starla Shin - Baidu International

Starla is the Business Development Manager of Baidu International where she responsible for overseas partner management and also oversees all strategic partnership initiatives in the regions. She has over 12 years of solid experience and knowledge in marketing, brand and channel management in Finance, IT and Internet sectors, with proven management skills in leveraging organizational resources and strengths, competitive positioning to drive sales and operational performance. 




Global SEO - Bill HuntBill Hunt - Back Azimuth Consulting

Bill Hunt is considered the top thought leader on global search engine marketing
and is an internationally recognized search marketing speaker, having spoken at
conferences in over 30 countries. He is the coauthor of the best-selling book
Search Engine Marketing, Inc.: Driving Traffic to Your Company's Web Site, now
in its second edition, from IBM Press. He also writes a popular blog on search and
social media marketing as well as monthly columns for various publications. He is
also a member of the SES Conference Advisory board.

Gary Illyes - Google Gary Illyes - Google

Gary Illyes is a webmaster trends analyst dedicated to creating a better search experience for users by helping webmasters create amazing websites. When not crunching data to find ways to improve web search, Gary is contributing to the Webmaster Central Blog and helps users debug their websites in the Google Webmaster Forums.

Prior joining Google in 2011, Gary was teaching online journalism in Romania and abroad. He was a technical consultant for several high profile media outlets, and he spent his free time on online forums helping webmasters troubleshoot web- and news-search related issues. He has studied IT at the University of Phoenix and holds an associate's degree in journalism from the Ady Endre College of Journalism in Romania.

Ben Lefebvre - Webcertain Ben Lefebvre - Webcertain

Benjamin Lefebvre is the Director of Business Solutions at Webcertain. With an extensive linguistic background, and over four years of hands-on search experience, Ben is a regular speaker at the International Search Summit and is one of the tutors at the International Marketing School. Familiar with a variety of different industry sectors and digital channels, he also makes sure that all clients’ international digital marketing strategies have been appropriately adapted to each target market. Ben’s areas of expertise are Pay per Click, SMO, Search Engine Optimisation, Online PR and Link Building applied to international and multilingual markets and project management.

Yandex International Marketing Manager, Melissa McDonald Melissa McDonald - Yandex

Melissa McDonald is the International Marketing Manager at Yandex, the leading Russian search engine, maintaining 60% of the market share. Yandex offers advertisers free English to Russian translation and site optimization. Yandex is based in Moscow but has 22 offices worldwide, including the US Business Development Office in Boston.

Melissa leads content generation for, a news and information site for digital advertising in Russia providing up-to-date market research, RuNet news, and blogs on major online advertising categories. You will find Melissa speaking about RuNet and Russian SEO and SEM topics at several conferences throughout the US and UK, including SMX, IRCE, and iDate.

Immanuel Simonsen –  Webcertain

As the Research Manager of multilingual web marketing agency Webcertain, Immanuel heads up the company’s global market research activities and large content marketing projects. He is the author of several reports and guides, including ‘The Essential Guide to Rel-Alternate-Hreflang’ and ‘The Webcertain Global Search and Social Report 2013’. Apart from being a tutor at the International Marketing School -- teaching online marketing professionals on business opportunities around the globe -- Immanuel is a regular speaker at the International Search Summit, a leading event series dedicated to multilingual search and social media marketing. He also writes for Webcertain's multilingual search blog. Born and raised in Denmark, Immanuel now lives in Barcelona.

Past Speakers at ISS New York

Motoko Hunt - AJPR

Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the
APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she
has been providing search marketing consulting services targeting Japan and
Asia to companies around the world. Her services have made a big impact on
the search marketing campaigns of some of the world's most popular
multi-national brands. A number of her articles have been published on industry
websites and printed media including MultiLingual Computing and the International
Journal of Localisation. She also writes about the Japanese online market on her
blog at AJPR and contributes to several online magazines in Japan and Asia.
She served as a member of the board of directors of SEMPO in 2010-2012, and
is a chairperson of the SEMPO Asia-Pacific Committee.


SearchMetrics Founder Marcus Tober Marcus Tober - Searchmetrics

Marcus is the founder and CTO of Searchmetrics. He studied computer science in Berlin and started his career be developing the known SEO platform This passion to every kind of search engine data led to the founding of Searchmetrics in 2007. Today Searchmetrics is a worldwide leader in Search Analytics solutions with more than 100 employees and offices in Berlin, New York, London and Paris. Searchmetrics delivers the knowledge and the tools to successfully increase companies organic and social search traffic. Companies like Siemens, ebay, Groupon, Verizon, T-Mobile, Symantec, Kaspersky and Lufthansa trust Searchmetrics.  




Yandex Business Development Director, Preston Carey Preston Carey - Yandex

Preston leads Yandex's business development efforts in the United States and western Europe. Yandex is Russia's largest internet company and leading search engine with 65% market share. Prior to joining Yandex Preston spent over a decade working with industry leaders in technology and management consulting. 


Common Sense Advisory - Don DePalmaDon DePalma - Common Sense Advisory

Don DePalma has more than 30 years of experience in the fields of technology,
language services, and market research. As Common Sense Advisory's original
founder, he is responsible for launching and developing the preeminent market
research firm in the language services sector. He initiated the firm's coverage of
localization maturity, enterprise language processing, business-driven globalization,
practical machine translation, return on investment for localization, and multicultural
domestic  marketing. As the company's chief strategist, Don serves as an incubator
for new ideas and projects that support the organization's vision and growth. He drives
strategic decisions affecting the future direction of the research and consulting
services. He is involved in shaping the strategies of many of the world's largest
technology firms and the industry's most influential language services providers
via large scale consulting projects.

Prior to founding Common Sense Advisory, he was one of the first analysts at Forrester
Research, where he launched the firm's coverage of various sectors, including content
management, application development for strategic internet systems, digital marketing
technologies, knowledge management, and business globalization. He lectures, writes,
and is frequently quoted on the topics of online marketing, content management,
multicultural marketing, localization, return on investment, and website globalization.
His book, Business without Borders, is widely used at university and business training courses.

Don holds a Ph.D. in Linguistics from Brown University with specializations in generative
grammar, computational linguistics, and the historical phonology of Slavic languages.
He has also studied at Moscow State University and Moscow Linguistic University in Russia,
Univerzita Karlova in the Czech Republic, and ELISA in Costa Rica. As a linguist, Don
studied a range of Indo-European languages and has visited 40 countries.


Sekari - Lee ManciniLee Mancini - Sekari

Lee Mancini is the Managing Director of Sekari, a Search & Social Optimisation
Agency based in  Dubai. With a partner network of 18 offices around the world
SEKARI provides native Search & Social solutions for global campaigns. Lee has
10 years’ experience in the Middle East region working within the digital industry
and had previously worked for brands such KLM Royal Dutch Airlines, Jumeirah
and Emirates Hotels and Resorts part of the Emirates Airlines group of companies.
Sekari are the first and only dedicated Search and Social Agency in the region.
This dedicated commitment to Search places Sekari in the enviable position of
being the market leader in this space. Having delivered Search and Social
Optimisation strategies for the past 4 years, Sekari has built powerful Arabic
Search capability as well as the largest Link Network in the region. Sekari’s
command of the search space is recognised by the quality of the brands we
work for. Young, Fast growing and ambitious Sekari emulates many of the
characteristics of the region.

+44 (0) 330 330 9000
International Search Summit @ SMX