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San Jose Speakers

ISS San Jose - 2014

Jeremiah Andrick- LogitechJeremiah Andrick - Logitech

Jeremiah Andrick has spent most of his life online and is currently the Manager of Online Customer Acquisition at Logitech, where he is falling in love with hardware all over again. Formerly a Program Manager for the Bing Webmaster Center, Microsoft's suite of tools for search marketing professionals who want to obtain better results from Bing, his responsibilities included engaging the webmaster community, blogging, and working with the social media team at Bing. Prior to working on Bing, Andrick spent two years in the Server and Tools Online division as the Program Manager for Search Solutions. He graduated from Missouri State University with a Bachelor of Science in Communication Theory. In his spare time, Andrick enjoys all things outdoors, cooking, and hockey. You can regularly find him on Twitter discussing the perils of traveling.

WebCertain CEO Andy Atkins-KrügerAndy Atkins-Krüger - Webcertain

Andy Atkins-Krüger is the CEO of WebCertain Group, an international web marketing
agency which brings together native speakers from countries around the world to
provide a centralized hub for clients. It is one of the only agencies to focus solely
on international projects and covers over 44 languages in-house.

Andy contributes regularly to publications and blogs on international search. He writes
regular columns for SearchEngineLand and SearchEngineWatch and is the Managing
Editor for multilingual-search.com. He also speaks regularly at conferences around the
world including SMX, SES, Eye for Travel, Click Asia Summit and PubCon. In addition,
Andy is the Chair of the International Search Summit.

WebCertain - Gemma Birch Gemma Birch - Webcertain

Gemma Birch has been working in international search for 5 years and leads WebCertain's marketing team. She is responsible for managing WebCertain's online marketing activities around the world as well as organising and programming the International Search Summit, which runs across Europe and the US. She contributes regularly to the multilingual-search.com blog and writes for State of Search. She has spoken on international search on various webinars and at conferences. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honours Degree in French and German.

Yandex Business Development Director, Preston Carey Preston Carey - Yandex

Preston leads Yandex's business development efforts in the United States and western Europe. Yandex is Russia's largest internet company and leading search engine with 65% market share. Prior to joining Yandex Preston spent over a decade working with industry leaders in technology and management consulting. 


 

Sarah Holtzman - China Search InternationalSarah Holtzman - China Search International

Sarah Holtzman is the Head of North American Sales for CSI.  She is responsible for developing strategic relationships with US brands who have an interest to market into China. Her passion for international digital growth offered her a role to run Yahoo’s Global Search Program managing campaigns for US brands across 25 markets. During her nine-year tenure at Yahoo, Inc., Sarah successfully assisted Yahoo’s largest global partners to strengthen and grow their marketing campaigns across various channels. Sarah has held a variety of Business Development, Sales and Management positions during her career working both domestically and across the globe. Sarah has been married for 7 years and has 3 children. Her hobbies include swimming, competitive sports and spending spare time building forts with her family.

Ben Lefebvre - Webcertain Ben Lefebvre - Webcertain

Benjamin Lefebvre is the Director of Webcertain Keywords. With an extensive linguistic background, and over four years of hands-on search experience, Ben manages Webcertain's search production team. Familiar with a variety of different industry sectors he also makes sure that all clients' international online marketing strategies have been appropriately adapted to each target market. Ben's areas of expertise are SEM, SMO, SEO, Online PR and Link Building applied to international markets and project management. He also contributes to Webcertain's multilingual search blog.

Dave Lloyd - AdobeDave Lloyd - Adobe

Dave Lloyd is Senior Manager of Global Search Marketing at Adobe Systems where he leads a global team delivering organic & site search strategy and aligns closely with all digital & media channels. As part of Global Demand Generation, his team delivers on KPI-driven results including worldwide software trials, sales leads, and revenue-based metrics. In his prior role at Cisco, he oversaw Global SEO Strategy for all Enterprise products. He is Google-certified, with 14 years in Digital Marketing, and a Business degree from U.C. Davis.

Immanuel Simonsen - WebcertainImmanuel Simonsen - Webcertain

As the Research Manager of multilingual web marketing agency Webcertain, Immanuel heads up the company’s global market research activities and large content marketing projects. He is the author of several reports and guides, including ‘The Essential Guide to Rel-Alternate-Hreflang’ and ‘The Webcertain Global Search and Social Report 2013’. Apart from being a tutor at the International Marketing School -- teaching online marketing professionals on business opportunities around the globe -- Immanuel is a regular speaker at the International Search Summit, a leading event series dedicated to multilingual search and social media marketing. He also writes for Webcertain's multilingual search blog. Born and raised in Denmark, Immanuel now lives in Barcelona.

 

 

ISS San Jose - 2013

WebCertain CEO Andy Atkins-KrügerAndy Atkins-Krüger - WebCertain

Andy Atkins-Krüger is the CEO of WebCertain Group, an international web marketing
agency which brings together native speakers from countries around the world to
provide a centralized hub for clients. It is one of the only agencies to focus solely
on international projects and covers over 44 languages in-house.

Andy contributes regularly to publications and blogs on international search. He writes
regular columns for SearchEngineLand and SearchEngineWatch and is the Managing
Editor for multilingual-search.com. He also speaks regularly at conferences around the
world including SMX, SES, Eye for Travel, Click Asia Summit and PubCon. In addition,
Andy is the Chair of the International Search Summit.

 

WebCertain - Gemma BirchGemma Birch - Webcertain

Gemma Birch has been working in international search for 5 years and leads WebCertain's marketing team. She is responsible for managing WebCertain's online marketing activities around the world as well as organising and programming the International Search Summit, which runs across Europe and the US. She contributes regularly to the multilingual-search.com blog and writes for State of Search. She has spoken on international search on various webinars and at conferences. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honours Degree in French and German.

 

Yandex Business Development Director, Preston CareyPreston Carey - Yandex

Preston leads Yandex's business development efforts in the United States and western Europe. Yandex is Russia's largest internet company and leading search engine with 65% market share. Prior to joining Yandex Preston spent over a decade working with industry leaders in technology and management consulting. 

 

Mel Carson - Majestic SEO Mel Carson - Majestic SEO

A veteran of 12 years in the digital marketing industry, Mel is US Brand Ambassador for Majestic SEO and founder of Seattle-based Delightful Communications, a social media, digital PR and personal branding consultancy.

Before starting the company in 2012, Mel worked for 7 years as Digital Marketing Evangelist at Microsoft Advertising building relationships within the online advertising community by supporting and educating through the Microsoft Advertising Blog, evangelizing through social media, writing and by speaking about internet marketing and digital at conferences, trade shows & other events.

He began his digital advertising career as an editor at the search engine LookSmart in 2000, spending time at 24/7 Search as an Account Director before moving to Microsoft in 2005. He was part of the team that planned & executed the UK roll-out of Microsoft adCenter in August 2006, and it didn't take much persuasion for Mel to help set up Microsoft Advertising's Community Team that same year, when it became apparent that Social Media Marketing was going to be huge.

Mel has spoken about Digital Marketing, Search, Social Media and adCenter at conferences and events in the UK, Las Vegas, Los Angeles, New York, Toronto, Reykjavik, Dublin, Barcelona & Tenerife. He has also lectured on MBA, MSc and online marketing courses, advising syllabus decision makers at Cranfield School of Management and Birkbeck College - part of London University.

More recently, Mel has built up a reputation for incisively interviewing industry heavy-weights on camera like Biz Stone, Sir Martin Sorrell, David Sable and Carolyn Everson (and less incisively, people like Hugh Grant!)

With his first book - Pioneers of Digital - now published globally, he is now based with his family in Seattle and regularly writes for Media Week, Brand Republic, Econsultancy and other 3rd party publications.

Before getting into digital marketing, Mel was an eternally-resting-actor and got an ignominious break in a Joe Cocker Video alongside Catherine Deneuve, way back in 1997!

 

 

Global SEO - Bill HuntBill Hunt - Back Azimuth Consulting

Bill Hunt is considered the top thought leader on global search engine marketing
and is an internationally recognized search marketing speaker, having spoken at
conferences in over 30 countries. He is the coauthor of the best-selling book
Search Engine Marketing, Inc.: Driving Traffic to Your Company's Web Site, now
in its second edition, from IBM Press. He also writes a popular blog on search and
social media marketing as well as monthly columns for various publications. He is
also a member of the SES Conference Advisory board.

 

Maile Ohye - GoogleMaile Ohye - Google

Maile coordinates Google Webmaster Central outreach efforts as a Senior Developer Programs Engineer. She has also supported the Google Webmaster Help Group. Previously, she was a Technical Solutions Engineer for the Google Search Appliance on the Enterprise team. Prior to Google, Maile was a systems integrator specializing in content management systems for companies including Centor Software, AT&T, and Sun Microsystems as well as the U.S. Postal Service and Office of the Secretary of Defense.

Maile earned a B.A. in Cognitive Science with a Computer Science emphasis from the University of California at Berkeley

 

 

Eli Schwartz - Survey MonkeyEli Schwarz - Survey Monkey

Eli Schwartz is the Online Marketing Manager for SurveyMonkey, the world's largest online survey company. He oversees all SEO efforts and strategies on SurveyMonkey properties across 16 languages. SurveyMonkey serves over 14 million customers worldwide, including 99% of the Fortune 500, and collects over 1.5 million online survey responses daily. The Company sits squarely at the intersection of several key technology trends including cloud-based software-as-a-service, data analytics and the consumerization of enterprise software. Prior to SurveyMonkey, Eli was the Director of Search and Social Media at High Gear Media, an online content startup where he managed SEO, Social Media, and Paid Marketing.

 

Christina Zila - TextbrokerChristina Zila - Textbroker

Christina Zila is the director of communications for Textbroker International, where she manages all external communications for the content creation company, including blogs, newsletters, trade shows, speaking engagements and public relations. She has been with Textbroker since 2009, was the first US employee of the company, and grew the Las Vegas office to 19 people before focusing exclusively on communications. At Textbroker, Christina has worked closely with some of the leading e-commerce, SEO, domain management, shopping, and online travel companies, advising them on content creation and strategy. Christina has done extensive public speaking, interviews and conferences related to online marketing.

Previous to Textbroker, Christina was in the public relations department of the Las Vegas Chamber of Commerce, where she established the Chamber's social media presence among other duties. In that and previous roles, she handled public relations, business to business marketing and social media strategies.

 


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International Search Summit @ SMX