Speakers

Sante Achille - Multilingual Search news blog editor

Sante lives in Italy and works out of a small medieval town called L'Aquila, 1 hour east of Rome. After acquiring a degree in engineering in 1986, he worked for major aerospace companies as a design engineer. In 1991 he joined the European Space Agency as a project management team member. In 1993 was introduced to the World Wide Web and took an interest to the technology and the far reaching implications it would have on society. In 1994 he participated in the second World Wide Web Conference held in Chicago to better understand the Web, and immediately afterwards resigned from his post with the European Space Agency to start his own company. Today he is a Professional Search Engine Consultant to Industry, Regional Government, and provides consulting services in partnership with major Italian Web Agencies and WebCertain in the UK. Sante has spoken at Search Engine Strategies events in London, Stockholm and Italy. Sante Teaches Search Engines and Web Marketing at the University of Florence, in the framework of the Master in Multimedia and Content Design

Andy Atkins-Krüger - WebCertain

Having started his career briefly as a journalist, Andy quickly moved into marketing communications, where he has spent the last 20 years. He worked first in advertising, then founded a public relations consultancy, The Partners Group, before moving into corporate marketing. He's worked on pan-European advertising and public relations campaigns for many years and first "discovered" search marketing in 1997, when he was charged with developing the European market presence of one of the U.K.'s best known B2B brands, Portakabin. After five years as the client, he bought into the supporting agency - WebCertain Europe Ltd - where he became managing director. Under Andy's leadership, WebCertain has continued to focus on multilingual websites, handling Europe's major languages under one-roof, with partners around the world providing the more specialist language needs.While he doesn't claim fluency in every language, Andy has some knowledge of French, German, Italian, Dutch, Russian, and of course English.

Rebecca Berkich - Xerox

Rebecca Berkich is Manager, Search Marketing and Domains for Xerox. She manages organic search programs for xerox.com and is a search evangelist throughout the Company. Prior to joining Xerox in 2005, Rebecca had a search consultancy practice, assisting small company websites in the packaging equipment industry. She was introduced to search in its early days in 1999 when given the company website to manage as Corporate Communications Manager for Acterna, a former global company in communications test. She has consistently brought a global perspective to her work, having earned an MBA in international marketing from Thunderbird School of Global Management, studying three languages, and doing undergraduate studies while living in Denmark and Mexico.

Volker Ballueder - WebCertain

Volker is the Business Development Manager for WebCertain and heads up its London office. His main responsibility is growing and promoting the business through direct client contact and speaking at conferences such as SMX and ISS. He possesses excellent knowledge of the full range of WebCertain services. Volker is originally from Germany but came to the UK to complete his Mechanical Engineering degree at Aberdeen University. Following his degree, he continued his studies, taking an MBA, also at Aberdeen. Since then Volker has worked in various sales and marketing based roles, most recently for the digital marketing exhibition ad:tech, part of dmg world media.

Martin Belam - guardian.co.uk

Martin Belam is an Internet Consultant who has spent a decade working with digital media companies. He recently returned to London, having spent 3 years living in Crete, to take up the role of Information Architect at The Guardian. He has worked on projects for major brands and institutions like Sony, Vodafone, the Science Museum and the BBC, specialising in search, usability, personalisation and localisation.

He is a contributing editor for FUMSI magazine, and regularly runs training days in online media skills. Martin's blog at http://www.currybet.net/, about mainstream media adoption of the Internet, has been named as one of the Top 100 UK blogs

Bas van den Beld - State of Search

Bas van den Beld is a Web/search strategist, international search specialist, trainer, and well-respected blogger. He is well informed about what's going on in the world of Internet and search marketing worldwide and especially Europe.

Bas is the owner of Stateofsearch.com, a website on which he and some other bloggers try to look at the next steps in search. He also owns of NetTraject, a Dutch company that advises on international search matters and provides training in search engine marketing and project management. Bas also founded Searchcowboys.com.

Bas is a regular speaker on different marketing and search events and is the host of several podcasts, including a weekly show on a WebmasterRadio.FM.

 John Brenne - WebCertain

John Brenne has worked with WebCertain since mid 2006 and his current role sees him working to expand the WebCertain network. Currently he is setting up a Norwegian branch of WebCertain in his native Oslo. He holds a masters degree in E-Commerce from the Leeds Metropolitan University in the UK. For the last five years he has worked for web development and search marketing businesses based in Norway and in the UK. John can speak 5 languages and is on the top five list of WebCertain employess speaking the most languages.

Michael Bonfils - SEM International

Michael Bonfils is the Founder and Managing Director of SEM International (SEMI), a global search engine marketing network. Since 1996, Michael was one of the early pioneers in search engine optimisation and created Century 21's first SEO programme. From 1998 to 1999 he co-founded a real estate vertical search engine and was formerly in charge of Search Engine Strategy at Business.com in 2000-01.

By late 2001, he had started an online advertising agency which eventually was sold to his partners in early 2004. Part of the settlement allowed him to retain the Hong Kong based Search Engine Marketing office which was held under SEMI's parent company, Hyper Interactive Corp.

Recognising the need for US based agencies to properly provide SEM services for their clients in mainland China, Michael moved the office to Shanghai and tripled the revenue and client base of his Fortune 500 clientele. This event sparked a global need for his services in localised search marketing.

Today, SEMI is one of the leading global search engine marketing networks, covering Asia, Europe and the Middle East and Latin America.

Massimo Burgio - Global Search Interactive and SEMPO

A proud member of SEMPO, the Search Engine Marketing Professional OrganiSation (Board of Directors, Global Committee and European Working Group), Massimo Burgio is an expert on international online business, and a frequent speaker at search conferences across Europe, US and worldwide.

With a Degree in Marketing Communications from the Universities of Rome (Italy), Hertfordshire (UK) and Oviedo (Spain), integrated with Post-graduate courses at the Berkeley University (California, USA) and a professional background in advertising copywriting (1990), traditional direct marketing (1993) and IT security consulting (1995), Massimo has been operating in the Internet industry since 1996.

After the launch of some of Italy's biggest portals (Kataweb, Wind, RAI Net), Massimo served as Marketing Director for two Italian top interactive agencies (1998), then relocated to San Francisco to launch the California branch of an Italian search marketing firm (2003), ending up joining a US interactive/search agency for the launch of their San Francisco branch (2005).

In late 2006, Massimo created Global Search Interactive, a start-up that helps global brands in the lifestyle, education, and technology markets engage with their target audiences through the integration of search, interactive and social media strategies.

Alex Burmaster - Nielsen Online

As Communications Director, Alex Burmaster is responsible for identifying key trends from the Nielsen Online Internet research suite and conveying the impact these Internet trends have on society today - both from a commercial and sociological perspective. Alex is responsible for speaking at presentations and conferences for Nielsen Online and to their clients across Europe, and is a regular panellist in various new media forums and Industry conferences.

Alex has six years of experience in Internet research with specialist knowledge in online sectors such as Internet measurement, online communities, search, retail and consumer generated media including word-of-mouth. The latter, a relatively new arena, on which he has already spoken about at events organised by WARC, iCom and Chinwag and to leading online players such as Google, MSN, Accenture and Facebook. He is also Nielsen Online's representative on the Word of Mouth UK Marketing Association council.

He is a frequent contributor to Internet industry publications and also does considerable media work - being regularly quoted in the national press including The Times, Guardian and Financial Times, the trade press including New Media Age, Media Week, PR Week and Revolution as well as having had numerous appearances on radio and television

Regina Bustamante - Plaxo

Regina's background is in formal and computational linguistics. She has a master's degree from U.C. Berkeley and, upon completion of her PHD coursework, traded academia for the high tech industry. 

Software internationalisation and localisation came as a natural progression, bringing together Regina's linguistics training and lifelong interest in different cultures and languages.

After heading international software development, release and distribution in a number of companies, Regina has been leading the globalisation effort at Plaxo for the past couple of years. The inherently social nature of the Plaxo service has allowed for a number of new process experiments which include "crowdsourcing" the translation of the user interface into different languages --- the challenges and positive results have been anything but boring.

Steve Capone - Nokia

Steve Capone is a Senior Marketing Manager in Nokia's global digital media organization. With over eight years in digital marketing experience, his earlier years in the industry were spent as a Search Engine Marketing expert at leading digital advertising agencies. Before joining Nokia in early 2009, Steve managed the Search Engine Marketing department at IMC2. Prior to that, he spent years with Carat and Razorfish, supporting clients such as Pfizer, JP Morgan Chase, T. Rowe Price, and Philips. Now managing global digital media strategy for Nokia, his team is responsible for the performance of digital media across nearly 80 countries around the world. When not managing time zones within Nokia, Steve is scuba diving, practicing Brazilian Jiu Jitsu, or singing in a rock band.

Will Critchlow - Distilled

Will Critchlow is a co-founder of London-based search specialists Distilled. Having worked with a wide range of businesses from local startups to multi-national FTSE100 / Fortune 500 businesses, he brings an in-depth experience of large sites and complex SEO issues to the table. He speaks regularly at industry conferences such as SMX, SES and ad:tech as well as having hosted the first London ProSEO training seminar alongside SEOmoz in October 2009. 

Tor Crockatt - Microsoft AdCenter

As Editorial Performance Manager at Microsoft, Tor Crockatt is responsible for the editorial verification process for adCenter in the EMEA region. Tor is focused on driving user experience, maintaining ad quality and driving the best results through the editorial processes and policy. Tor has over five years experience in paid search and has worked on developing theories on keyword research, user intent and ad relevancy. A regular speaker at SES, she has had some of her theories published in Search Engine Marketing Inc. Prior to working at Microsoft, Tor was Global Editorial Director for MIVA, where she was responsible for setting editorial policy, strategy and best practice.

Oscar Carreras - WebCertain 

Oscar Carreras Sandoval is a Spanish Linguistics graduate of the University of Zaragoza with a wide knowledge of new technologies resulting from an additional certificate in Advanced Computing. In the past, he was an International SEO consultant for WebCertain, where he provided support, consultancy and branding strategy through his knowledge about blogging, international search and social media across Europe. Currently Oscar works as a SEO Manager for Hotels.com.

Bruce Daisley - YouTube

Bruce Daisley is Sales Leader for YouTube & Display.  

Bruce is incredibly lucky that he's managed to work in areas close to his passions.  His first love - radio - led him to spend his first 8 years of his career working selling the original wireless at both Capital and Emap Radio.

After radio his intention to transition to work on his next passion - sitcoms - was shot down in flames. Everything he wrote was 'criminally overlooked' (his view at the time) or 'criminally bad' (a more recent reflection).

His subsequent media career involved a long spell running Emap's online business.  He joined Google in 2008, moving to YouTube in October 2009 - another of his passions.  Bruce describes YouTube as one of the 'seven wonders of the web'.  He's not quite sure what the other 6 are.

He is a Brummie, an unimpressive runner and never tans in the sun.

Eyal Haik - WebCertain

Eyal is a Usability Consultant for WebCertain. Based at the York offices, he provides advice and conducts reviews for clients, on a variety of website types and industries. Eyal joined WebCertain after completing his PhD in Computer Science (in the field of Human-Computer Interaction). During his studies he also worked part-time as a university lecturer, and published and presented his PhD research at conferences both in the UK and abroad.

Kristjan Mar Hauksson - Nordic Emarketing

Kristjan Mar is the Director of Internet marketing for Nordic eMarketing and the CEO of Index ltd., an Iceland-based Internet marketing consultancy company. Kristjan has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since early 1999. He has worked with the Iceland Trade Council, eMarketservices.com, National Bank of Iceland (Landsbanki), Nexus Media, North Atlantic Solutions, RadisonSAS Iceland, Icelandair and the Icelandic Travel Industry Association among hundreds of others. Kristjan Specializes in tourism, the fisheries industry and other export industry segments in Iceland, assisting companies to gain international visibility through search engines.
Kristjan is the founder of the Iceland SEO/SEM forum and a popular lecturer around Iceland on SEO and SEM for schools, organisations, marketing departments and in the media.

Ching-Yun Huang - WebCertain

Originally from Taiwan, Ching-Yun completed a BA in Foreign Languages and Literature at Tunghai University in Taiwan and then an MA in Interpreting and Translation Studies at the University of Leeds. She worked as a freelance translator and interpretor before entering the online marketing world. Before joining  WebCertain, Ching-Yun was a language researcher for an online marketing agency in Leeds. She is has always been very interested in languages, cultures and cyber space, particularly peoples' interaction with sites of different languages and cultures. Her latest interests are SEO and usability.

Bill Hunt - Back Azimuth Consulting

Bill is considered the top thought leader on Global Search Engine Marketing and Social Media. He is an internationally recognized Search Marketing expert who has spoken at conferences in over 30 countries. Press, industry analysts and corporate leaders frequently seek Bill's advice to effectively leverage Enterprise and Global Search Marketing and Social Media strategy.

 

Bill has previously been the CEO of two of the largest Global Search marketing firms, Global Strategies and Outrider both of which were acquired by WPP. As the CEO of these companies Bill grew them to be highly respected market leaders and oversaw the global expansion providing strategic search marketing services for many Fortune 100 companies such as Adobe, Cisco, IBM, Intel, Nestle, P&G and Zurich Financia

Bill is the co-author of the best selling book "Search Engine Marketing, Inc." Driving Traffic to Your Companies Web Site from IBM Press now in it's 2^nd Edition. Bill also writes a popular blog on search and social media marketing at www.whunt.com.

Bill is currently on the Board of Directors of the Search Engine Marketing Professional Organization and is active in growing SEMPO's international base of members.

>Bill earned a B.A. in Asian Studies/Japanese, from the University of Maryland, Tokyo Campus, and a B.S. in International Business, from California State University, Los Angeles and work towards an MBA. Bill is also a veteran of the Marine Corps.

Motoko Hunt - AJPR

Since Motoko established AJPR in 1998, she has been providing the online marketing services targeting Japan and Asia to companies from around the world, helping them to enter the Far-East market using the Internet. Her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made big impact on some of the world's popular multi-national brands' search marketing campaigns.

A number of her articles have been published on industry websites and printed media including Multilingual Computing and International Journal of Localization. She also writes about the Japanese online market on her blog at AJPR.com and Multilingual-Search.com.

She is a frequent speaker at search marketing conferences globally, and gives seminars and training about search marketing targeting Japan and Asia.

Prior to entering the online marketing industry in the mid 90's, she worked as a senior marketing manager at a traditional marketing and trading farm, marketing US products to Japanese government and heavy industries.

She believes in giving back to the community and volunteers her time for industry organizations. She is a Chairman of SEMPO (Search Engine Marketing Professional Organization) Asia Committee and a Co-Chair of SEMPO Japan. In March 2009, she received the first SEMPO President Award for her support and dedication to the search industry and SEMPO organization.

 

>Gard Jenssen - Seobra

Gard is a senior product executive with 14 years web-development and management experience. He was VP Product Development at Yahoo! Europe, VP Product at Kelkoo, National Expert at European Commission in charge of the EC's first web site, Chief Development Editor at Origo.no (Telenor Media) and created the first version of the Norwegian Government's web site in 1994.

Today Gard Jenssen is founder of Ignitas.com and Seobra.no where he works mainly on product strategy, including usability, conversion issues, concept development and search engine traffic strategy. Seobra is specifically working on ways of working on the concept Conversion 2.0 where the idea is to work on conversion chain throughout a user's web session.

Dixon Jones - Receptional

Dixon Jones is the managing director of Receptional LTD, which provides a tailored Internet marketing consultancy for many organisations in the U.K., such as Nokia, Daily Mail Group, and MoneyCorp. Receptional formed in 1999 when a large London property asked Dixon to look at why no serious prospects were looking at their website. Since then, one in three occupants in the large property in Mayfair found their temporary home via the Internet - clearly a dramatic turnaround. Dixon Jones is also a moderator on Webmasterworld, covering the Microsoft and the "Tracking & Logging" forums and is a regular speaker at search conferences around the world.

Anne Kennedy - Beyond Ink

Anne Kennedy is the Managing partner and founder of Beyond Ink. With nearly 40 years experience in marketing and public relations, Anne Kennedy founded Beyond Ink in 1997 to bring the fundamental principles of marketing communications to online media. A search engine marketer for more than 10 years, she is an industry thought leader and sought after speaker and writer worldwide.

Currently, Anne represents professional SEO firms on the Search Engine Strategies (SES) Domestic Advisory Board, an influential group of business professionals from various industries and fields of expertise selected to propel the search industry forward.

She further serves on the board of directors of Helium.com, a community of writers providing experience-based knowledge, wisdom and creativity to publishers and readers. Barely 18 months after launch, Helium gained 110,000 writers who have published one million articles on the site. In 2001 she launched SEOnews.net to foster better understanding of the emerging search marketing platform and opportunities to a growing market of potential customers.

Ana Leckenby - WebCertain

Ana is the client development manager at WebCertain and throughout her career in Mexico and the UK, she has managed numerous offline and online campaigns across many sectors, with an emphasis on online campaigns for multinational companies in Europe, Asia and Latin America. With experience of working with the major global search engines such as Google, Yahoo Baidu, Seznam, MSN and Yandex, Ana has experience in the IT, Consumer, Travel and B2B sectors.

Barry Lloyd - MakeMeTop

Barry is CEO of MakeMeTop, which provides a range of tools and services which facilitate SEM Campaigns and Barry is widely recognised as one of the pioneers of search engine marketing.
He contributes regularly to online publications such as Search Engine Guide and Search Engine Blog and speaks around the world at search marketing conferences. He has recently been working with WebCertain on its approach to the Chinese market and will be speaking on this topic at the summit.

Eugene Lomize - Yandex

Eugene has been Head of Advertising Technologies at leading Russian Search Engine, Yandex since 2004. He began his career at Yandex in 2000 when the company had just positioned itself as a search engine centred Russian portal and was part of the team that saw Yandex quickly become the leading search engine in Russia. He was responsible for overseeing the changes in search advertising from pay per view to pay per click, before moving into Advertising Technolgies. Eugene actually originally trained as a Historian at Moscow State University and until 1995 worked on academic research into the Byzantine period. He also worked in various other areas such as translating and trading before entering the search world.

Peter Maxmin- Bing

Peter Maxmin is the Director responsible for Bing Search as well as Microsoft's Online network across EMEA. Peter joined Microsoft in 2005 heading up Marketing to advertisers for MSN and Windows Live across EMEA. In 2007 he became the Product Marketing lead for MSN, Europe's #1 portal, and then became the Director for Search, spearheading the business effort around Live Search and subsequently the launch of Bing across Europe. Prior to joining Microsoft Peter was Head of Marketing for the Financial Times newspaper and FT.com working on projects including introducing a subscription model to the web site and launching an investor news start-up. Peter holds an MA fom Cambridge University and MBA from INSEAD.

Christer Pettersson - Eniro

As Online Manager for Search at Eniro, the leading search company in Nordic Media Market, Christer is responsible for the business and product development of Eniro's search services, including new areas as SEM and SEO. Before joining Eniro, Christer worked six years for the American publishing house IDG (International Data Group), publishing titles such as Computer Sweden and MacWorld in Sweden. The last position Christer Pettersson held at IDG, before joining Eniro, was Marketing Manager for the magazine Internetworld.

Since 2008, Christer has been a member of the Board of search and video service provider Picsearch. Christer is also co-author of the local search engine marketing book Sökmotormarknadsföring: så får du fler besökare och kunder via sökmotorerna (ISBN: 9197606200). The book is covers both paid search and SEO in a local Scandinavian context. Christer Pettersson holds a BSc in Business Administration and Economics, with advanced studies in Advanced Economics and Statistics, from Stockholm University, Sweden. Edward Pushman - Microsoft adCenter

Edward Pushman is a Search Media Strategist in the UK Search Team at Microsoft. He has extensive experience in the Paid Search field - with 2.5 years at Microsoft and 3 years at Yahoo Search Marketing. He has managed search campaigns for client's such as Littlewoods, Sky, Autotrader, First Plus, Confused.com and many more.

Edward has given numerous presentations on search and Microsoft's vision to a wide variety of audience's, ranging from small teams of 5 people up to large conferences of 500 plus. He has also spoken at trade shows such as ad:Tech, Internet World and World Travel Expo.

A knowledgeable member of the search team at Microsoft, Edward is happy to field questions on any search related topics and most things Microsoft.

David Segal - WebCertain

David is a Link analyst at WebCertain, and in charge of all of the link fluency projects. He manages and co-ordinates the activities of over 10 native speakers in different languages as they undertake various link building projects in different countries. David has come through the ranks at WebCertain, starting out as a part-time SEO assistant but quickly finding his niche in Link Building.

David is half-French, half English and has been bi-lingual from an early age. He was educated in France, at an international school where lessons were taught in both languages, and obtained a Baccalaureat in Economical Sciences. He chose to continue his studies in England, completing his degree at York St John University.

Jenny Simpson - WebCertain

Jenny is Online News and PR Manager at WebCertain and works with clients across a variety of sectors to increase their online visibility through multiple online pr and social media techniques.

Since training as a journalist, Jenny has exclusively worked in online media, in a variety of editorial and marketing roles. She previously worked as a News & Entertainment Producer the for pioneering online news service www.ananova.com and was one of the small team who developed the highly successful Orange UK multimedia downloads platform.

Since joining WebCertain, Jenny has spoken about SEO-PR techniques at a number of international conferences, including SMX and the Internet Marketing Conference.

Tom Smith - Trendstream

Tom is Managing Director of Trendstream, a company dedicated to understanding global trends in web usage. The company provides its clients unique research on web usage, social media and mobile as well as providing consultancy on how to respond to social media change. Prior to setting up Trendstream, Tom worked as the Head of Consumer Futures EMEA at Universal McCann, where he was charged with understanding the key consumer trends in web, mobile and communications technology and interpreting what it meant for their clients. It was in this role that he created the world's largest Social Media tracking study, Wave, which grew to over thirty markets in just two years, making it the largest global study of its type. He also produced many research reports, trend overviews and articles that explored the impacts of internet usage and social media globally. He regularly writes articles and presents at conferences on the impacts of the web, mobile and social media.

Vasco Sommer-Nunes - Mokono

Vasco Sommer-Nunes co-founded mokono in 2005 which operates several blog communities in Europe such as blog.co.uk, blog.de or blog.fr. mokono has also evolved into one of Europe´s largest blog marketers, offering a reach of 40M unique visitors in the European blog environment. Aside from a large number of individual blogs, well-known blog communities such as skyblog or livejournal are to be found in the mokono portfolio.

Mokono is also a founding member of AG Social Media, which is one of Germany´s most progressive associations to establish a new currency for measuring advertising success in social media.

Vasco has been an entrepreneur in the industry since 1997, when he co-founded kontaktanzeigen.de, which was to become Germany's third largest online dating destination. It was acquired in 2002. He holds an MBA from Edinburgh Business School, lives in Berlin and can be followed at http://www.twitter.com/vasco or on his blog at http://sommer.blog.de where he posts in English and German.

David Sowerby - Straker<

David has worked around the Internet and Technologies since the late 90's initially with large scale implementations but more recently as Straker rebuilds Shado as a Cloud based platform making it easy for companies to expand their global footprint.

He is a Director (and investor) in Straker and Founder (Investor) in Sportsys. Both companies are focused heavily around the Internet so technology plays a big part in his day to day work.

Aside from work, David is an avid rugby and cycling fan, and has recently been doing a few 5km ocean swims, building up to a big one later in the year.

Kevin Starling - Exalead

Kevin is one of the UK's leading Enterprise search professionals with over ten years experience deploying some of the most complex search solutions for some of the largest organizations in the UK, Ireland and the USA. Kevin has worked for several enterprise search companies during his career, including Verity and Autonomy. Now at Exalead, the industry-leading next generation search company, Kevin has been responsible for using the unique, highly functional features of Exalead to deploy solutions in amazingly short timeframes.

Shari Thurow - Omni Marketing Interactive

Shari Thurow, Founder and SEO Director of Omni Marketing Interactive, has been designing and promoting Web sites since 1995. As the leading expert on search-engine friendly Web design, Shari lectures on this topic worldwide. Shari has just released her third book, When Search Meets Web Usability, which teaches how to bridge the gap between a search-engine query and your Web site. The book was released in April 2009.
She is also the author of Search Engine Visibility, which has been translated into French, Japanese, Korean, Polish, and Russian.
Omni Marketing Interactive is a full-service search engine optimization (SEO), Web design, information architecture (IA) and Web site usability firm. Clients including Yahoo, Microsoft, America Online, ABC News, HSBC, Deloitte and Touche, National Cancer Institute, and WebMD.

Nicole Vanderbilt - Bebo

In her role as VP International, Ms. Vanderbilt is responsible for driving the expansion of Bebo's business and membership internationally, initially focusing on France, Spain, Italy and Germany and the Netherlands.

Prior to joining Bebo, Nicole was Google's Head of Industry Marketing in Europe and laterin India, where she was responsible for building the business to business marketing and industry sales strategy, as well as developing their agency programme.  Before Google, she held several positions at American Express including Director Business Development, International and Director of Premium Communications, Europe.